Penn State Smeal MBA Program Establishing your LinkedIn Profile presented by Emily Giacomini August 22, 2012.

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Presentation transcript:

Penn State Smeal MBA Program Establishing your LinkedIn Profile presented by Emily Giacomini August 22, 2012

Penn State Smeal MBA Program 2 Personal Career Strategy Networking Info Interviews Business Cards Social Media Alumni Dress for Success Career Fairs Info Sessions Job Applications Interviewing Case Interviews Negotiation

Penn State Smeal MBA Program 3 Presentation Outline Part I: Why it Matters Part II: Setting up your LinkedIn Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 4 I: Why it Matters OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn Why should I bother to get online?

Penn State Smeal MBA Program 5 I: Why it Matters 92% of employers use or plan to use social media in their hiring efforts Jobvite: Social Recruiting Survey Results 2012 OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 6 I: Why it Matters 35% of employers have eliminated candidates from the pool based on on-line information OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 7 What (not) to Tweet OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 8 Two Quick Tips Facebook: make your profile only visible to Friends Twitter: use a pseudonym for a social purposes OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 9 II. Your LinkedIn Profile Image Source: realizedworth.blogspot.com Is your profile at 100%? OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 10 II. Your LinkedIn Profile OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn Sign-in here 1 st time users: register here

Penn State Smeal MBA Program 11 II. Your LinkedIn Profile OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 12 Sending Invitations Customize every invite: 1)Remind them how you met 2)Invite them to join your circle 3)Give them a reason to do it OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 13 How to use LinkedIn Search under People for a target company name Reach out BY to mutual contacts to request contact info for info interviews OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 14 Your LinkedIn Profile Professional photo Branding message 100% complete OUTLINE Part I: Importance Part II: Your Profile Part III: Using LinkedIn

Penn State Smeal MBA Program 15 QUESTIONS? Image Source: blog.chron.com

Penn State Smeal MBA Program 16 Parting Thought “People get jobs through other people, not computers.” Dan Schawbel