SEO Project Management Success with a Virtual Team By Nicole Munoz.

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Presentation transcript:

SEO Project Management Success with a Virtual Team By Nicole Munoz

You got your first client! Now what?

Welcome New Clients

Project Management System

Backlink Reports

MajesticSEO.com

Compare Top 5 Competitors

OpenSiteExplorer.com

Evaluate Keyword Difficulty

Ranking Reports

Track Rankings

Outtask, Outsource, Assign to Team

Master Project Tracker

Use Control Numbers

Trackers in Basecamp

Web Assistant Tracker Where to Upload (Submityourarticle, Hubpages, Web 2.0) Keyword and Url for the author resource box Pen Name to Use (Usually we have Multiple Accounts)

Web Assistant Tracker Web Asst - Name of Who Assigned To Url Where Uploaded Bookmarked – Name of Which Account Used R/S = Rss Feeds of Document and Author T = Where Pinged U = Webmaster says yes or no if added to juicer site

Building Your Outsource Team Project Manager Writers Link Builders Webmaster Research Assistant

Outtask Service ProvidersCompanies

Google Forms / Docs

Training Workers

Testing Workers - Systems

Inspect what you Expect Inspect their workIssue Payment

Communication = Key to Success

Worker Checklist Foreign Workers Signed Independent Contractor Agreement Fully Filled out W8-Ben Test Project Completed US Workers Signed Independent Contractor Agreement Own business license for their state W-9 Signed and on file Test Project Completed

Hiring a Project Manager

Project Managers Responsibilities!

Paying Your Workers Keep In House or Bookkeeper Have Admin Assistant Issue Payments Pay via or Keep Records of each worker if audited. Must be able to prove they were real workers and did real work. (Ask your lawyer for legal advice.)

How to set Pricing for Workers How much should they make per hour? Calculate Piece Work Rate so they earn that amount. Assign Task that covers equivalent of 5-10 hours of work.

Project Based Pricing Example If owner can do at rate of 10 per hour, budget for workers at 5 per hour. PH rate is approx $2.50 per hour for entry level work. Divide $2.50 by 5 per hour. Piece work rate is $.50 per unit of work for working at the slowest acceptable rate.

Training Your Workers

Developing Your Team Online Business Manager Admin Asst.Bookkeeper Research Assistant Project Manager Team One WritersLink Builders Project Manager Team Two WritersLink Builders Web Developer Webmasters

Team Development Out-Tasking Project BasedPH or USHigh Turnover High Volume, Low Quality Not Always Available Outsourcing Hourly Workers PH or USHigh Costs Long Term, High Quality Always Available

Outsourcing Sources

Recommended Resources

Questions? twitter.com/stompermom Facebook.com/nicolemunoz Linkedin.com/in/nicolemunoz