Podcasting 101 Podcamp Seattle 20 June 2008 Kathy Gill.

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Presentation transcript:

Podcasting 101 Podcamp Seattle 20 June 2008 Kathy Gill

MP3 + RSS = Podcast!

2006

Why Podcast? 18% of the US population; 9% in the prior month (eMarketer, Apr 2008)eMarketer Time-shifting Internal/External Our audience is changing!

How Do You Find Them? Competitive Analysis Time: Whos Doing What, Where and How?

How Do You Consume Them?

Subscribe! Listening is key to learning how to produce (or sponsor) your own.

How Do You Create Them?

Audio or Video? Mike(s) + computer iPod, phone, Skype, digital recorder Audacity Garage Band Camera (Flip, phone, Digital PAS, DV camcorder) iMovie Movie Maker Quicktime Pro Final Cut Adobe…

Write For The Ear! Reading most long sentences is like trying to nail Jell-O to a wall. ~ David Clark (writer)

Marketing Tip: Social Networks Are Places We Hold Conversations Seminar v Lecture Cocktail Party v Concert

Before You Podcast …. Blog Easier (text is quicker) Develop voice Develop networks

Questions, ideas, further conversations … Kathy Gill kegill on Twitter Facebook, LinkedIn