1. Andy Lillesve Anwar Aglan Paul Moyryla
Podcasting
Andy Lillesve
Anwar Aglan
Paul Moyryla

2. Outline Definition of a Podcast Business Applications
Supporting Technology
Costs
Benefits & Risks
Managerial Concerns
Recommendation

3. What are Podcasts?
Pre-Recorded Audio or Video files which are automatically downloaded to the subscriber’s computer via RSS Feeds.
Files can then be transferred to portable media devices (iPod, iPhone, Zune)

4. Business Applications
External Applications
Marketing Channel
Provide Product Information
Advertise Current Promotion
Provide Public Relations
Address Public Concerns or Frequently Asked Questions
Increase the Brand
Example: CNN Providing a News Podcasts

5. Business Applications cont.
Internal Applications
Distribute important meeting or seminar information
Provide employees with another way to archive their experiences in the company
Communicating memo’s or policy changes

6. Supporting Technology
Audio Podcast production requires either a Windows or Apple computer
Apple systems are more compatible and are easier to use
Video podcasts require digital video equipment and additional software
Windows and Apple based applications are both available
An MP3 player is required for listening when away from a computer

7. Cost
All necessary software is available free via the internet for Windows based systems.
Apple computers come with necessary software preinstalled
External audio and video components, i.e. microphone, camera etc. can be purchased for under $1000
Training sessions are available for under $1000 for 2 days, but deemed unnecessary

8. Benefits and Risks Benefits Risks
Increase your consumer base and company visibility
Improve knowledge management and employee communication
Risks
Increased risk of confidential information being released
Lack of adoption from customers or employees

9. Managerial Concerns The ability for anyone to create and broadcast
Unlimited visibility potential
Policies need to be put in place to deal with confidential information, use of electronic resources
Need for increased monitoring
Additional IT staff
Wireless security

10. Managerial Concerns cont.
Possible competitive impacts
Better time management by employees
Trade-offs
Decide what will and will not be made available via podcast

11. Recommendation Allocate further resources to acquire for use
Better time management
More production from employees
Another media channel to inform employees/consumers
Meetings, training seminars, company policies

12. Questions