Introduction to content marketing

Agenda What is Content Marketing? Types of content. Benefits of content marketing. How to Do Content Marketing. Career growth in Content Marketing. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

What is Content Marketing? Content marketing refers to the creation and distribution digital marketing collateral. In simple terms, Content marketing refers to the practice of publishing consistent relevant content that is appealing to audiences. It is used with the purpose of increasing brand awareness, ranking higher in search engines and generating interest from the audience. Content marketing is used by businesses to nurture leads and make sales. It uses site analytics, keyword research, and targeted strategy recommendations. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

Types of content Content can be divided into five categories. Written: Blog articles, Product descriptions, Landing pages, Press releases and more. Video: Video blogs, Studio production, Animations, GIFs and more. Graphics: Infographics, Custom illustrations, Calls-to-action, Content formatting. Social: User-generated content, Hashtag campaigns,Polls/surveys, Quizzes and more. Audio: Podcasts, Webinars, Recorded interviews. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

Benefits of content marketing A content marketing strategy can bring you almost infinite benefits. Some of the most notable benefits are: More traffic. Cheaper conversions. Faster sales. Higher search engine rankings. Measurable, actionable results and more. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

How to Do Content Marketing. It's so easy to get started with content marketing. It doesn't really matter if your profession is marketing or not. Content can be created. You can create content. Find out where your audience is located. Are they spending their time on YouTube looking at how-to videos or reading lengthy instructions manuals? Next, make a list with topics that you are interested in discussing. Begin with the most frequently asked questions by clients or customers. Ask for what you want. Do you want them to share your blog article? For a complimentary consultation, fill out this form. Stop into your store? Make sure you include a call to action at your end that asks what you want. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

Career growth in Content Marketing Although Bill Gates may have stated "content is the king" 20 years ago, its meaning is still valid today. Companies are now focusing their attention on content marketing as traditional media slowly disappears. Content is so important in marketing for two reasons. The first is a shift in the way people spend their time. People are becoming more comfortable with online entertainment, especially for younger generations. They are sick of the in-your face advertisement and prefer to watch TV. A blog reader is more likely to convert to a sale than someone who views an advertisement on their social media accounts. Many companies are now seeking content marketers to fill this gap in the market. There was an 33% rise in content marketing jobs for 2018. https://1stepgrow.com/course/advance-digital-marketing-and-analytics-course/

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