Make “The Big Switch” Fall out of love with your store, your products your services, and your technology. Fall in love with your customers. In other words… put your customer’s wants, needs, and desires first.

Why Have A Website? Give Basic Information to Your Customers and Prospects Build Current Customer Loyalty Attract New Customers (Prospects)

Elements Of A Great Site Your Site Design Should Reflect The Quality of Your Business

Elements Of A Great Site

Elements Of A Great Site

Elements Of A Great Site Easy to Read Good, professional design Easy to read font and background Minimize “flash” or animated effects Correct spelling, grammar, writing style

Elements Of A Great Site All the rainbow fonts are flashing and scrolling!!

Elements Of A Great Site All the top links are scrolling – impossible to read!

Elements Of A Great Site And once again the rainbow background is scrolling!!

Elements Of A Great Site Easy to Navigate Don’t make it TRICKY!! Keep navigation location consistent Always have a link to “Home” Create good internal links External links should open a new window

Elements Of A Great Site Where is the navigation information??

Elements Of A Great Site HUH??? What are you supposed to do on this home page?

Elements Of A Great Site Email Newsletter Sign-up Put it on every page of your website Make it a part of the site design

Get Traffic to Your Site

Elements Of A Great Site Design is important… Content is KING!

Elements Of A Great Site Created From Your Customer’s Point Of View WIIFM? What’s In It For Me?

Elements Of A Great Site Home Page Tell the customer what’s in it for them and lead your customer or prospect deeper in to the site.

Elements Of A Great Site

Elements Of A Great Site

Elements Of A Great Site Give Necessary Basic Information Contact information that’s EASY to find – on every page. Map or driving directions Product information – pictures are VERY informative Information about you, your staff, and your store.

Elements Of A Great Site

Elements Of A Great Site Make It Fun or Interesting Helpful information Case studies Solve a problem Be a broader resource Just plain fun – comics, jokes, recipes, puzzles, horoscopes, games

Elements Of A Great Site

Elements Of A Great Site

Elements Of A Great Site

Elements Of A Great Site Frequently Updated Content Current, interesting information No out-dated information Can be updated by YOU, not wait for web master – money and time barriers

Elements Of A Great Site Clear Call to Action Sign Up Now! Shop the on-line store… Watch the video! Get Blog Updates – Automatically! Read the full article…

The “Field Of Dreams” Myth “If You Build It, They Will Come” The “Field Of Dreams” Myth

They Won’t!

Get Traffic to Your Site Send Your Customers Your Email Newsletter Your Facebook Page Your YouTube Channel Your Tweets

The One-Two Punch! Your Web Site Your Email List Your Email Message Add customers from in-store sign up to your list manually. People can also sign up on your web site to receive your e-newsletters and their names addresses automatically get added to your list. Your Web Site Have a sign up box on your web site. You can gather names and e-mail addresses here and in your store. Your Email Message Send periodic messages to your list & include links to your web site. You can link to your home page, information pages or to product pages on your web site. It depends on where you want your customers to go.

Search Engine Optimization Get Traffic to Your Site Search Engine Optimization Submit your URL to Google www.google.com/addurl Submit your site map to Google www.google.com/webmasters/tools/

Search Engine Optimization Get Traffic to Your Site Search Engine Optimization Use Good Keywords Give the “Title Bar” on each page a key word appropriate name Meta-tags and description use appropriate keywords Page URL contains keywords Page content contains keywords at about 5% concentration. Add keywords to picture tags and descriptions

Search Engine Optimization Get Traffic to Your Site Search Engine Optimization Good internal linking on keyword phrases Links into your site – authentic and valuable Read the article on Austin area hiking trails

Claim Your Google Places Get Traffic to Your Site Claim Your Google Places Will come up in local search Google will “like” you more Customers can leave reviews, get coupons, etc.