Brookdale Skilled Open Houses February 2016 GRAPHICS NOTE: Title font should be Georgia 37 point in black, text 1. The presenter’s name is set in Segoe UI, 24 pt. The presenter’s job title, 18 point Segoe UI italic. Adjust font size and position on all text as needed.

Agenda Purpose Campaign Logistics Timetable Materials Event Preparation GRAPHICS NOTE: This slide should only be used to divide sections of your presentation, if needed. It is not intended for content. Text should be short and sweet.

Brookdale Healthcare Center Open House Purpose Educate Brookdale community leadership associates on the Healthcare Center(s) near them and the services offered Opportunity to foster new relationship between community associates Understand how all associates can work together to offer a full continuum of Brookdale services to seniors and their families GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Campaign Logistics Open House Dates Invitees February 29 – March 11, preferably late in the afternoon Pick different dates if more than one SNF in the area Invitees Community Grid Finder on BrandWorks Brookdale (BKD)community leadership teams BKD business development associates BKD Regional Staff GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Open House Format Detailed Guide on BrandWorks A mix and mingle event; cocktails and light appetizers Sign in welcome table; business card for drawings Healthcare administrator introduces key staff Overview of services Admissions process review Answer any questions and get feedback Community Tour Award door prize at the end (suggested value $250- $300) GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Timetable Key Dates Completion Finish educating skilled associates on upcoming Skilled Open Houses & expectations Friday, Feb 12 Materials uploaded to BrandWorks Monday, Feb 15 Open House dates finalized Download the Community Finder Grid to identify BKD communities in the healthcare center area Customize and print invites Hand deliver invites to BKD community leadership team and BKD business development associates Monday, Feb 15 - Friday, Feb 19 Order admissions booklets as handouts Wednesday, Feb 19 Open Houses begin Feb 29 Open Houses end March 11 GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Internal Communications Date Brookdale Leadership Grapevine Open House announcement Friday, Feb 5 Division Marketing Strategists announce on DOC & Division Sales Calls Friday, Feb 5 – Monday, Feb 15 Review Open House campaign brief – VP of Sales call Monday, Feb 8 Email announcing the Open Houses to the field Wednesday, Feb 10 Division President meeting update Monday, Feb 15 Email announcing Save the Date Thursday, Feb 18 Email Final reminder Open Houses Wednesday, Feb 24 GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Materials & Tools (BrandWorks) Slide Deck Event Plan Editable Open House Invitation Open House Agenda Guide Brookdale Skilled Admissions Booklet Brookdale Community Finder Grid Notification Process & Contact Forms GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

How to Order on BrandWorks Step 1: Go to Brookdalebrandworks.com Step 2: Log in Enter 5 digit BU# Password: welcome Step 3: Click on Brookdale Healthcare Open Houses Step 4: Follow instructions to download materials Step 5: For invite, you will need to edit the template, download it and print it locally GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

Event Preparation Checklist Identify BKD sister communities Discuss event at stand up Determine skilled center associate attendance Refreshments event Welcome Table Get door prize Tour route Prepare information on residents from sister BKD communities GRAPHICS NOTE: Title should be Georgia 32. Text font should be Segoe UI. Adjust font size and position on all text as needed.

GRAPHICS NOTE: This is a final slide to be used at your discretion or preference. No text should be on this page.