Full HD Day and Night Dome Network Camera Sales Guide DCS-6511 B1 Full HD Day and Night Dome Network Camera Version 1.00 D-Link HQ, November, 2016 1 D-Link Confidential

Before Getting Started – The Guide line Objective: Allow OBU to understand why introduce this new model (SKU) A clear and solid set of points to lead for product sales/ selling To be equipped with knowledge on how to sell against key competition Recommendation of associated SKUs for target segment Suggestion for OBU by using this Sales Guide: Sense the sales opportunity See if the spec meets the past and current project demand. Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales. Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

Before Getting Started – The Model DCS-6511 B1 is positioned as advanced model to replace DCS- 6511 A version. This camera involves many new initiatives: New web UI 60 frame per second Smart IR Face Detection DIS (Digital Image Stabilization) One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

Table of Content Product Highlight Competition Analysis Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping Sell Against Competition Technology Brief Product Deployment Guide 4

Product Highlight – Positioning Overview Available In Development In Plan Will EoL Replacement 5M DCS-6517 1/3.2” 5Megapixel CMOS H.264, MJPEG 20Meter IR, ICR IP66, Vandal proof DCS-6517 B 1/3.2” 5Megapixel CMOS H.265, MJPEG 20Meter IR, ICR IP66, Vandal proof Remote focus lens LowLight+ Full HD WDR 60fps IVA DCS-6511 B 1/2.8” 2MP CMOS H.264, MJPEG 1080P @ 60fps Low light+, WDR, 20Meter Smart IR, ICR Face Detection IP66, SD slot New cable management New business UI Will EoL DCS-6511 1/3” 1.3 Megapixel CMOS 720P@ 30 fps (max.1280x1024 ) WDR, Two-way Audio 20Meter IR, ICR, IP66, Vandal proof, Remote focus Outdoor EC DCS-6315 1/3” 1.3Megapixel CMOS 720P @ 30fps , IP68 Two-way audio, Micro SD slot Will EoL DCS-6314 1/2.8” 2M CMOS 1080P@ 30 fps 10Meter IR, ICR, 3-axis, MicroSD, IP-66, vandal proof During play the slide, you can link to the feature highlight page for detail and return to the roadmap page. DCS-6210 1/2.7” 2M CMOS 720P@ 30 fps (Max. 1080P @ 15fps) Compact, MicroSD slot, IP68, vandal proof MP Q3 2016 Q4 2016 2017 5

Product Highlight – Positioning Overview Mainstream Full HD 1080p H.264 outdoor camera. 60fps Interest) feature can well utilized high resolution. Face detection Digital Image Stabilization (DIS) Local Storage can record video/snapshot at camera side during alarm triggering. DCS-6511 B1 New UI IP66 IK-10 H.264 60fps 16:9 HD 1920x1080 Smart IR 20Meter MicroSD

Product Highlight – Target Market Full HD 1920x1080p, 60fps H.264 PoE IP66 for outdoor application IK10 for vandal proof microSD card local storage Two-way audio DCS-6511 B1 Retail Residential Commercial Education Healthcare Government Casino All entrances Highway Security zone Public corner Warehouse Car Park All entrances Garden and backyard Perimeter Public corner Private garage Car park All entrances Lobby Security zone Public corner Warehouse Factory plant Loading dock All entrances Outdoor field Public corner Perimeter Warehouse Roof All entrances Lobby Security zone Car park Public corner Perimeter Warehouse Roof All entrances Lobby Security zone Public corner Perimeter Warehouse City surveillance All entrances Lobby Security zone Public corner Game Table

Product Highlight – Selling Point Dual codec (H.264, MJPEG) supports all VMS integration. Max. resolution and frame rate is 1920 x 1080 @60fps. New web UI for user installation friendly. MicroSD local storage for event recording. Built-in motorized lens for ease viewing angle adjustment. Built-in 20meters smart IR for Day and Night surveillance Face Detection that notify when face detected occurred. Tamper Detection that notify when tampering occurred. Support Digital input and output for external alarm trigger. Support DIS (Digital Image Stabilization) to avoid blur image by object shaking. Simultaneous three (3) profiles feed specific stream for each app. HTTPS encryption for web browser. 802.1x, QoS, CoS, SNMP equipped for advanced transmission. Weatherproof IP66 for Outdoor extreme environments. IK-10 vandal proof for t.amper protection Support PoE 802.3af Albert’Backup note: 6. Privacy mask (zone) that secure the special area of the view without privacy concern.

Table of Content Product Highlight Competition Analysis Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping Sell Against Competition Technology Brief Product Deployment Guide 9

Technology Brief 60fps New web UI Face detection Smart IR

Technology Brief – 60fps 60 frames per second 60fps preforms smoother image quality. It benefits in traffic monitoring, Packing lot, train station, casino, and other fast moving object surveillance. 1 60 ........ 1 second 30 frames per second 1 30 …… 1 second

Technology Brief –New Web GUI Live View Clear and simple interface for ease configuration. DCS-6511

Technology Brief –New Web GUI Hidden Function Bar Click “+” to select desired function from hidden bar and hid the icon if the function is unncessary. DCS-6511 Click “+” to enable the function and icon will display in live view page Click “+” to display hidden bar Click “x” to disable the function and icon will be hidden in bar Hidden bar

Technology Brief –New Web GUI Setup page Fancy and easy DCS-6511 Index for option function Friendly Configuration

Technology Brief – Face Detection Support face detection to identify the human face.

Technology Brief – Smart IR Normal IR design Smart IR design It will be over exposure image while object is closed to camera. With smart IR, the power of IR-LED can be adjusted according the distance of object, it solves the issue of over exposure

Table of Content Product Highlight Competition Analysis Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping Sell Against Competition Technology Brief Product Deployment Guide 17

Product Deployment Guide Application Diagram Audio in Audio out DCS-6511 B1 Alarm out Alarm in 18

Product Deployment Guide Application Example Speed Dome DCS-6915 (20x) Outdoor IR Box DCS-7513 B1(30M IR) Entrance gate Perimeter PoE Switch Outdoor Dome DCS-6511 B1 (20M IR) Outdoor IR Box DCS-7517 (5M,H.264) Entrance VIP Area Security Room Analog Camera Video Encoder DVS-310-1 (H.264) IP SAN Storage DSN-1100-10 (Tower, 5-Bay, 4GbE) DSN-2100-10 (2U, 8-Bay, 4GbE) DSN-3200-10 (3U, 18-Bay, 8GbE) 9-ch NVR Appliance DNR-326 VMS Software DCS-100 (32ch, free bundle) DCS-210 (8 ch) DCS-220 (32 ch) DCS-230 (64 ch) Legend: Coax Ethernet/ PoE 19