Good Afternoon! Please fill out the survey on homework. You do not have to put your name on it. You may circle none, one or multiple answers Then, turn the survey over and draw as many logos as you can think of. Think of clothing, autos, fast food, shoes Try to draw the logos as you remember them When you are done, please stay in your assigned seat.

Logo Design

Guess the company . . . #1

Guess the company . . . #2

Guess the company . . . #3

Guess the company . . . #4

Guess the company . . . #5

Guess the company . . . #6

Guess the company . . . #7

Guess the company . . . #8

Guess the company . . . #9

Guess the company . . . #10

Discussion Why were you able to name the company? What about these logos makes them memorable? Make a few notes on your note sheet.

Definition of a Logo 1. (noun) A name, symbol, or trademark designed for easy and definite recognition 2. (noun) A special design that identifies a company or an organization and appears on all its products, printed material, etc. commercial

Walk-Around Directions Walk around and visit the different logos. Read the history of each logo and answer the corresponding questions. Do not stand around and talk. Do not copy from a friend. There will be a quiz.

Walk-Around Quiz What does the name VOLKSWAGEN mean? What did the original Apple logo look like? Who does the KFC logo depict? What are the Louis Vuitton graphic symbols based on? Who designed the first PEPSI logo? Where did Starbucks originate? What do the 3 leaves of the Adidas logo symbolize? What does the NIKE swoosh symbol represent? How many times was the Burger King logo updated? What did the first FORD logo look like?

Logo Design History: Ancient Greece Began in Ancient Greece Consisted of one or more letters or symbols that represented the name of a person or place Used on stationary and signs

Logo Design History: 13th Century- 1700s Simple letterforms turned into trademarks for merchants Marks for masons, goldsmiths, paper makers, nobility By the 1700s, every trader and dealer had a trademark or stamp

Logo Design History: 1900s-1950s Industrial Revolution made trademarks more important By the 1950s, trademarks moved beyond symbols – started to create unified design systems

Logo Design History: Today Company logos are the faces of businesses and our economy General public is very responsive to logos and their meanings A company’s success depends on a well-thought-out logo and corporate identity

Why are logos important? Logos trigger people’s memories of previous experiences with the company Leaves a greater impact than words alone A logo describes a company or organization without a lengthy explanation Increases visibility and sales commercial

What makes a good logo? # 1 Make it SIMPLE Too much info can have a negative impact Type and imagery should be instantly recognizable Limit the number of colors used to avoid production costs and distraction from message

What makes a good logo? #2 Make it VERSATILE Consider all of the different uses of that logo Make the logo suitable for a variety of situations

What makes a good logo? #3 Make it DISTINCTIVE Be creative Do not use common or fashionable types or styles Do not violate copyrights

Logo Design Process #1 Meet with the client: Discuss the purpose of the logo Identify the audience Determine a set of rules It is important to satisfy the needs of the client, not the designer

Logo Design Process #2 Concept Development Turn the ideas into sketches Present sketches to the client Choose one or two of the sketches to develop further

Logo Design Process #3 Refinement 3-4 revisions Go from rough sketches to polished design Make color choices based on color theory

Logo Design Process #4: Delivery Once the final logo is approved by the client, the designer puts together a package containing an assortment of logo files for different applications