Ch. 14 Advertising 14.1 Advertising Media

Why Companies Advertise Advertising: The public promotion of something such as a product, service, business, or event, to attract or increase interest in it. Advertisers use humor, creativity, style, and originality to create an image for their products and services.

Types of Media Mass Media: Channels of communication, such as television, radio, and newspapers. Advertisements are delivered to consumers through mass media. Newspapers are the main advertising medium in the United States Magazines are regional; which means that they advertise to different areas Television advertising combines sounds, images, and, motion. They last about 30 seconds Can be informative, entertaining, or creative Infomercial: A 30 minute commercial

Types of Media cont’d Direct-Mail Advertising: Consists of ads sent by mail to people’s homes and businesses. Allows advertisers to reach a specific target market. Directory Advertising appears mostly in phone books Radio Advertising can reach a wide audience They use dialogue, music, and sound effects to get listener’s attention Online Media has two main types, Popup ads and banner ads Pop-up Ads: Appear in a new browser window when you first log on to a web site Banner Ads: Displayed across the top or bottom of a web site.

Other Types Billboards provide the most common type of outdoor advertising. Most are large and near major highways Transit advertising usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

Homework Definitions for Ch. 14 14.1 Reading Activity Review questions on pg. 238, 1-3