THE SHOW MUST GO ONLINE-WEB TV TRANS-ATLANTIC DIALOG MAY 2008

CONVERGENCE GLOBAL CONVERGENCE MEDIATECHNOLOGY CORPORATE

CENTER FOR THE DIGITAL FUTURE THE DIGITAL DIVIDE IS CLOSING HOUSEHOLD ACCESS IS OVER 60% IN SHORT… –THE INTERNET HAS BECOME AN ESSENTIAL PART OF EVERYDAY LIFE AND CHANGED THE WAY WE RELATE TO THE MEDIA AND EVERYTHING ELSE

MEDIA HAS BEEN TRANSFORMED BY THE INTERNET…… THE INTERNET HAS CREATED AN ENVIRONMENT WHICH ALLOWS MORE USERS TO CREATE CONTENT

INTERNET TV Television users are now more attracted to the medium itself as much as the specific content Users increasingly feel internet gives them political power

CONVERGENCE THE ADOPTION OF HIGH PEFORMANCE COMPUTERS…. SHIFT TO DIGITAL PLATFORMS AND THE CREATION OF HIGH SPEED COMPUTER NETWORKS ALLOW FOR NEW WAYS OF DOING THINGS OLD BARRIERS OF TIME AND SPACE ARE PRACTICALLY ELIMINATED

OWNERSHIP CONVERGENCE FOR MEDIA CONGOMLERATES DISNEY,VIACOM, SONY FOCUS ON THE MERGING OF NETWORKS, MEDIA COMPANIES, ETC. AS A RESULT… – GOVERNMENT RETOOLS MUCH OF THE CURRENT RESTRICTIONS AND LEGISLATION

NEW VIEW OF CONVERGENCE CONCEPT OF CONVERGENCE GIVES RISE TO DIVERSITY OF CONTENT WITHIN THESE MEDIA AREAS AS A RESULT OF THESE PARTNERSHIPS…. AS A RESULT-

WEB TV – NEW MARKETS THE USE OF BOTH PROFESSIONAL CONTENT AND ALSO USER GENERATED CONTENT

QUESTIONS FOR THE INDUSTRY HOW DOES THIS EFFECT THE CURRENT PLAYERS IN THE MARKET ? WHAT KIND OF CONTENT WILL SUCCEED ONLINE ? HOW DOES THIS NEW CONTENT GET PRODUCED AND MARKETED AT OPTIMAL COST ? HOW WILL PRODUCERS, PLATFORMS AND ADVERTISERS WORK TOGETHER ?

TRANS-ATLANTIC DIALOG CHALLENGE FOR THE YEAR OF WEB TV…… THE YEAR OF WEB TV……