2.  Oi kwan Li : 3359905  Prangsuree Thasanatharakorn : 3350497  Zhimin Zhou : 3352365  Jiayi Wei : 3317832 Wikispaces:MDIA5000task3

3.  Background information  The debate of “pay wall” - Supporter perspective - Opponent perspective  The impact of “pay wall” - Interesting facts - The long-term impact  Conclusion

4.  Who is “ Rupert Murdoch ” ? - Head of the global media - Represent traditional media  What is “ News Corporation ” ? - newspaper, magazine, television, broadcasting film and video

5. Definition  Definition “Pay Wall is a website that restricts access to certain content only to paid subscribers” (Jargondatabase 2010) Pay Wall” & Debate  “ Pay Wall” & Debate - Should readers be forced to pay ? - Important topic (2009)

6. THE DEBATE TIME Should !!! Should not !!!

7. “…Readers should pay for access to stories…” “…Readers should pay for access to stories…” Picture from : http://ncalmedia2010.wordpress.com/2010/09/13/murdoch-takes-over-schools /

8.  Economic System Downturn -- newspaper industry (print and online) -- newspaper industry (print and online)  Digital Technology Attack -- the Internet  Advertising revenue -- 26% decline in newspaper industry/ 30% decline in News Corp.  A dead or dying medium -- 21st century of newspapers

9. Economic System Downturn Digital Technology Attack “A pay-per-view model” “Quality journalism is not cheap and an industry that give away its content is simply cannibalizing its ability to produce good reporting… we intend to charge for all our news web sites … ” (Murdoch 2009)

10.  Rupert Murdoch’s new approach -- better and differentiated contents/ a terrific experience  A business model -- significant revenues  The Wall Street Journal -- strengthening the relationship with loyal readers

11. Good impacts  Readers  Shareholders  Newspaper Industry Picture from : http://www.dailytelegraph.com.au/news/rupert-murdoch-speaks-out-on-recovery-and-opportunity-missed/story-e6freuy9- 1225795203893

12. What’s inside of the wall?

13. Picture from: http://highwired.co.uk/blog/tag/appe/

14. Charge — Losing click numbers—losing online advertisement—losing money  Charge — Losing click numbers—losing online advertisement—losing money  Charge — Losing click numbers—losing readership—losing power (political/other)  Charge —Losing click numbers—losing readership—losing market

15. Younger generation - - information on computer screen  Younger generation - - information on computer screen  So many media choices - - lack brand loyalty  Creating& sharing - - passively consuming

16.  “There is no exist general business model to copy”  Try to transpose old business model to new business reality can’t work  We should find new ideas rather than force readers to pay

17.  Quality journalism is attractive for readers picture from : http://www.dalianchuangye.com/2010/10/09/%E3%80%8A%E5%8D%8E%E5%B0%94%E8%A1%97%E6%97%A5%E6%8A%A 5%E3%80%8B%E7%A7%91%E6%8A%80%E5%88%9B%E6%96%B0%E5%A5%96%E6%8F%AD%E6%99%93 http://www.dalianchuangye.com/2010/10/09/%E3%80%8A%E5%8D%8E%E5%B0%94%E8%A1%97%E6%97%A5%E6%8A%A 5%E3%80%8B%E7%A7%91%E6%8A%80%E5%88%9B%E6%96%B0%E5%A5%96%E6%8F%AD%E6%99%93

18. source:http://www.economicvoice.com/has-murdochs-flirtation-with-pay-per-view-newspaper-content- worked/50016260#axzz1Mx6ePG3fhttp://www.economicvoice.com/has-murdochs-flirtation-with-pay-per-view-newspaper-content- worked/50016260#axzz1Mx6ePG3f

19.  To change the publishing culture picture from: http://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37- in-india-comscore-studyhttp://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37- in-india-comscore-study

20. ‘This is not the end of journalism’ ‘The end of Journalism as we know’ From Crabb, A 2010, ‘The end of Journalism as we know’