1. 10 C H A P T E R © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved1 Streaming Media and Synchronized Multimedia One of the ways the Internet is changing the world is by converging the world’s communications media into a digital data stream that can be delivered over the Internet.

2. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved2 C H A P T E R 10 Objectives:  Understanding why streaming is an important strategy for delivering multimedia over the Internet  Define streaming and name the different kinds of media that are being streamed over the Internet  Go to Web sites where you can see and hear streaming media in action

3. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved3 C H A P T E R 10 Objectives:  Know when and where to download the latest streaming media plug-ins and drivers  Understand how the synchronized multimedia integration language (SMIL) is making it possible to create, publish, and deliver synchronized multimedia content over the Web.

4. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved4 C H A P T E R 10 Streaming Media  A stream is a real-time feed from an audio or video source, encoded in such a way that the media can begin playing steadily without making the user wait for the entire file to download to their computer.  The three most popular platforms for streaming media were Real Networks, Apple QuickTime, and Microsoft Media Player.

5. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved5 C H A P T E R 10 RealNetworks RealNetworks is one of the best-known multimedia streaming companies on the Internet. Its two main families of products are RealAudio and RealVideo.

6. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved6 C H A P T E R 10 Apple QuickTime QuickTime is Apple’s brand of multimedia. The QuickTime player is free.

7. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved7 C H A P T E R 10 Microsoft Media Player  Microsoft has created its own product line of streaming media servers. The player, which is free, is called the Microsoft Media Player.  If you have windows, there is probably a version of the Microsoft Media Player installed on your computer.

8. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved8 C H A P T E R 10 Yahoo! Broadcast  Yahoo! Broadcast is Yahoo’s directory of audio and video content.  There you can access programming from more than 500 radio stations and networks, 65 television stations and cable networks, and game broadcasts from hundreds of college and professional sports teams.

9. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved9 C H A P T E R 10 National Public Radio  Now that NPR is streamed on the Web, antennae are no longer an issue.  The NPR Web site provides not only the 24- hour news stream, but also lets you search via keywords through the NPR archives of online programming.

10. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved10 C H A P T E R 10 National Public Radio Live broadcasts and archived news can be searched and listened to at the National Public Radio site.

11. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved11 C H A P T E R 10 Synchronized Multimedia  To provide a standard way for Web page authors to synchronize different kinds of multimedia events, the World Wide Web consortium (W3C) is creating a new language called SMIL.  SMIL stands for Synchronized Multimedia Implementation Language.

12. © 2001 The McGraw-Hill Companies, Inc. All Rights Reserved12 C H A P T E R 10 Synchronized Multimedia at the Discovery Channel The Discovery Channel used SMIL to create the slide shows in Moonwalk.