2. Background
Viacom is a leading global entertainment company that delivers its content through a variety of frequencies including television, cinema and a vast array of digital media.
Viacom prides itself on creating brands and entertainment content that engage and connect diverse audiences.

3. Brand portfolio

4. competitors

5. Market Share Global Movie Production: Viacom 3.5%
TV Production: Viacom 23.3%
Cable Networks: Viacom 13.4%

6. Financial
Viacom relies on its cable television business to account for 92% of its annual operating revenue.
Total Revenues for 2012: $ billion
Total Expenses for 2012: $9.986 billion
Source: Hoover’s

7. Geographic revenues
International markets generated 29% of Viacom’s total revenue in 2012.

8. Industry trend
Consumers are embracing multi-screen services and becoming accustomed to instant access of digital content.
134.5 million Americans watch video content online, according to Nielsen.
High performance mobile platforms and tablets along with the increasing reach of high bandwidth internet access have contributed to the growing trend.

9. Industry trend

10. piracy
Under the current digital copyright laws, it is the duty of the copyright holder to expose pirated content
For example, Viacom would need to find the pirated content hosted on YouTube first, then notify YouTube to take it down.

11. Viacom anti-piracy