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22 Lead Generation Strategies

“Economic report”- Realtor.com Real Estate sales equals 19.5% of the state’s gross product $11,817 is generated for the economy with each transaction The average Realtor makes approximately $40,000

Your Job is? Get work Do work Manage work If your not working, it doesn’t work!

E-Myth 3 Parts to a Success Business The Entrepreneur The Technician The Manager As Realtors, you own your own business

My Discovery The Entrepreneur The Technician The Manager Get work Do work Manage Work

It all Start’s- “Get Work” Don’t wait for the phone to ring…go on the offense! Best way to go on the offense is… Lead Generation & Prospecting

22 Lead Generation Strategies I’ve been training and personally coaching real estate agents since 2002, today I will share 22 lead generation strategies that get results.

#1 Door Knocking One of the quickest ways to meet potential clients FSBO, Expired Listing, Lis Pendens & Farm Knock on 1 door a day 5 days a week Make a new best friend Have a leave behind piece with you Ask for permission to follow up

#2 FSBO’S Low hanging fruit Buy lists of FSBOS Make the calls or knock on the doors Use the scripts we provide Set up a face to face meeting Make a new best friend Find out timing and motivation Ask for permission to follow up

#3 Expired Listings Buy lists of Expireds Make the calls or door knock Use the scripts we provide Set up a face to face meeting Make a new best friend You must be consistent Call, Door knocking & Mail outs Be timely

#4 Lis Pendens Buy lists of Lis Pendens Download list from MLS Make the calls or door knock Set up a face to face meeting Make a new best friend Be understanding Offer to help, find out more Know your facts

Buy quality leads

Why do I need to buy leads?

How long does it take? If your researching your own leads your wasting time! Spend your time doing highly productive activities

Interview with Darren Hardy Negotiate a contracts Go on Listing Appointments Prospecting

33 Expired Listings in 4 days The RedX 110 FSBO Leads in One Month 33 Expired Listings in 4 days

Number’s don’t lie REDX produces a minimum of 100 leads a month That’s 1,200 leads per year The FSBO & Expired membership $89 Basically trading $1,068.00 a year for 1,200 leads 1- $200K listing sold will bring in a $6K commission Over 50% of FSBO will list in 4 to 6 weeks In 4 to 6 weeks your leads are ripe Within 30 to 60 days working this strategy your busy

Last week- Call Results Last Week 10 Listing Opportunities in 90 Minutes Tues.11am $429K Tues. 1pm $125K Tues. 3pm $289K Wed. 1pm $279K Wed. 3pm $309K Wed. 6pm $229K Thu. 3pm $359K Thu. 5pm $229K 8 Apts. $1,979,000 (Monday- 1 hour) 2 Apts. $450,000 (Tuesday- 30 min) 10 Apts. $2,429,000 (90 Minutes) 25 Calls 10 No Answers 3 Follow Ups 10 Listing Opportunities 2 Were Listed

Get involved with a referral or networking group

#6 Open Houses Find a home in a sought after area Price range that pays Promote Open House Invite a local mortgage broker Bring sandwiches & surveys Bonus Tip: Call a FSBO and offer to hold their house open & Do their follow up

Pass out 10 and Collect Business Cards…Every Day! 10 meaningful real estate conversations a day Exchange cards Find out what they do for a living Ask if they have a real estate need If they know anybody Ask for permission to follow up

Postcard Campaigns- 5 Tips for Success #8 Send Out Postcards Postcard Campaigns- 5 Tips for Success Keep Postcards clean Have a powerful message Humor Works Mail out consistently Link to video- QR Code

#9 Email Marketing Email Marketing to your Database (Sphere) What do you send? Something of value Educational Funny Motivational Coupon Trivia Question or Game

#10 B2B Marketing Business to Business Marketing Connect with local business owners Offer to help promote their business Get discounts on services Promote discounts Ask B2B partners for referrals

Many Ways to Market Video Marketing Webinars (FSBO’S or First Time Homebuyers) Brochure Boxes in Public Places Website FREE REPORTS Google Pay Per Click Social Media- Facebook, Twitter & LinkedIn Print Media- Newspaper, Magazine's, Newsletters New and Improved Virtual Tours (Filmhouse) Neighborhood Facebook Site REO’S Cash Investors Menu for Service

A-LA-CARTE “Menu for Services” $290,000.00 $1,899.00 $99.00 $150.00 $1650.00

Benefits of a “Menu for Services” Always gives you a chance Get signs up in a hurry It can be now money It’s a great way, to build relationships Gain market share Get buyer calls Get other listings in the neighborhood Build up your stats

Question? (Fill out table on worksheet for 2013) How marketing campaigns do you currently run? Door Knock Call FSBOS Call Expireds Call Lis Pendens Belong to a networking group Do open houses Pass Out 10 business cards a day Postcard campaigns Email marketing B2B marketing

More Ways to Market Video Marketing Webinars (FSBO’S or First Time Homebuyers) Brochure Boxes in Public Places Website FREE REPORTS Google Pay Per Click Social Media- Facebook, Twitter & LinkedIn Print Media- Newspaper, Magazine's, Newsletters New and Improved Virtual Tours Neighborhood Facebook Site REO’S Cash Investors Menu for Services

Run campaigns for at least 3 to 6 months consistently Implement Systems 3 New Strategies For 2014 Run campaigns for at least 3 to 6 months consistently

Final thought

Performance Coach & Chief Strategist Contact Info Robert Gawel Performance Coach & Chief Strategist 1-800-385-3444 info@realestateacademi.com