Even The Most “Unlikely” TV Viewers View More TV than Streaming Video

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Presentation transcript:

Even The Most “Unlikely” TV Viewers View More TV than Streaming Video PC: Streaming: 29 minutes TV: 236 minutes The Heaviest Streamers are watching 8x more TV a day than streaming video on a PC PC: Streaming: 5 minutes TV: 77 minutes The Lightest TV Viewers are watching 15x more TV a day than streaming video on a PC Source: Q1 ‘17 Nielsen Total Audience Report. Streaming based on home PC only. Chart based on “average daily minutes”. Heaviest Streamers (Quintile 1 – they represent 90% of all minutes streamed). Lightest TV (Quintiles 4/5 – they represent 8% of all TV minutes viewed)