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The Power of Premium Video: Adding Cinema To Your Media Plan Generates A Lift In Brand, Message Recall & Likeability + Source: Nielsen Brand Effect Scores;

Published byPadmal Chadha Modified over 5 years ago

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Presentation on theme: "The Power of Premium Video: Adding Cinema To Your Media Plan Generates A Lift In Brand, Message Recall & Likeability + Source: Nielsen Brand Effect Scores;"— Presentation transcript:

1 The Power of Premium Video: Adding Cinema To Your Media Plan Generates A Lift In Brand, Message Recall & Likeability + Source: Nielsen Brand Effect Scores; calendar 2016; Broadcast & Ad-Supported Cable; Total day; Lift index= exposed to both cinema/TV v. just TV ads only

2 Likeability is more prominent among
…and This is Evident Among Younger & Older Viewers As Cinema Drives Ad Recall Likeability is more prominent among Adults 25-54 Source: Nielsen Brand Effect Scores 2016; Broadcast & Ad-Supported Cable; Total day; Life index= exposed to both v. just TV ads only

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