1. Average Monthly Video Users by Device (000)
More Millennials Watch Video On The Television Than Through Their Computer or Mobile Device…
Average Monthly Video Users by Device (000)
Watching Video on Computer
Watching Video on a Smartphone
Watching Television
2Q '17
vs. YAG
2Q '17
vs. YAG
2Q '17
vs. YAG
P18+
229,960
+2%
102,349
-7%
168,789
+8%
P18-24
26,433
+1%
9,866
-5%
24,968
+2%
P25-34
38,230
+3%
18,022
-7%
32,465
+6%
Left to your own devices
Source: VAB analysis of Nielsen Total Audience Report 2Q 2017; Total video = TV + Internet Video + Smartphone Video. “Watching Television” includes Live + DVR/Time-shifted TV.