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Regardless of Ethnicity, TV is the Primary Video Source

Published by῾Ερμιόνη Κόρακας Modified over 5 years ago

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Presentation on theme: "Regardless of Ethnicity, TV is the Primary Video Source"— Presentation transcript:

1 Regardless of Ethnicity, TV is the Primary Video Source
TV’s Share of Total Video Minutes By Ethnicity (Monthly)/ P18+ Black 87% Hispanic 81% Asian 72% Source: Nielsen Total Audience Report 3Q16; Total video=TV + internet video + smartphone video; crediting enhancements for mobile reporting made in March (for iOS) and August 2016 (for Android). Nielsen removed a legacy crediting rule that limited mobile usage at 30 minutes which increases the total reported number of minutes spent with these devices.

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