Visual rhetoric AP English Language 2014

What is it? Visual rhetoric is a form of persuasion that uses images to create meaning or prepare an argument Like traditional rhetoric it attempts to persuade Unlike traditional rhetoric it relies on language and graphic imagery to convey meaning

Activity The picture on the next slide is the second century Roman statesman Aule Metele It has become the archetype of the noble rhetor or public speaker in Classical Roman times Augustus Caesar around 20 BC imitated his pose for his official portrait Examine the picture and note the physical features of the statue that suggests trustworthiness

How does this suggest trustworthiness?

Ethos, Pathos, Logos Let’s read to connect these rhetorical devices to visual rhetoric.

Archetype Vs. Stereotype Let’s read! Now look at page 3 and make a chart with the accoutrements (additional items of dress or equipment, carried or worn by a person or used for a particular activity) and mannerism commonly associated.

Examining Examples Let’s read pages 4 and 5. The Daisy Girl Ad

Examining Examples The Willie Horton Ad

My Example Using magazines, online ads, or political cartoons, find an example of visual rhetoric Type a thorough explanation of the visual, answering all questions (in narrative form) on “Visual Rhetoric Questions” here