HBAA – setting the standard in the hospitality and events sector

Strategic statement HBAA is the Events and Hospitality Association that drives, promotes and models good business between its members. It champions best practice, ethical working and sound commercial judgement, making HBAA membership the mark of quality assurance for the sector. HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

About us HBAA is a trade association with 225 venue members and 88 agency members. Our venue members include global brands such as Hilton, Marriott and Accor, and chains such as Macdonald, Q Hotels and Principal Hotel Group, as well as independent properties and serviced apartments based all over the UK. The agency membership is made up of both large and boutique agencies who act as intermediaries for key corporate and public sector clients, providing a range of services around accommodation and meetings procurement, as well as event creation, delivery and logistics. HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Sponsorship objective To date HBAA membership welcomes over 300 organisations who work collaboratively, using the support of the HBAA Code of Practice which underpins the association. We recognise that some brands would like to be involved in the association’s network but are not eligible to become members. Sponsorship provides these brands with the opportunity to showcase their products or services to our members and build enduring and mutually beneficial relationships. HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Event Outreach 2018 Date Location Event Name Expected Numbers January Hilton London Wembley Annual Dinner 350 March Midlands Members Meeting 130 July Annual Forum November HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Annual Forum Sponsor Key Benefits Associate your brand with recognised and successful companies Increase awareness of your service or product Develop relationships with key industry players Acquire new customers and network with the likes of Hilton, Accor, Marriott, Principal Hotel Company Raise your profile with the event attendees Reach over £3bn of potential hotel, events and venue business Improve the effectiveness and efficiency of your marketing efforts Support annual business objectives and budget planning Enhance credibility with potential new customers HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Opportunities for Annual Forum Sponsorship Headline Sponsor Exhibiting Sponsor Content Sponsor Exclusive 30 minute “campfire” content session * Recognition in Welcome and Closing Address Table top or pop up banner stand presence in the refreshment area throughout Name attached to the lunch Opportunity to theme lunch Full page presence in the Forum app Place/s at the Forum with refreshments and lunch *(2) *(1) * (1) Place/s at the Forum drinks reception and dinner (accommodation and extra guests available at additional discounted cost) Company logo, feature and click through on Forum App Company logo on the registration website *(agenda) Multiple year discount Unique and exclusive opportunity – one sponsor for this category Opportunity to offer business card prize draw to obtain details of members Cost (excluding VAT) £5000 £500

Annual Forum Sponsorship - A La Carte Content Sponsor – (Exclusive availability) An exclusive 30 minute (minimum) session in front of the membership at The Forum enabling you to present your service or product A video of the presentations will be uploaded to the HBAA website Your details listed within the forum programme £500 + VAT Exhibitor Sponsor - (Limited availability for this opportunity) Meet all the key buyers and decision makers in a social and informal environment and showcase your products or services Continue your networking over break and lunch Your logo printed on the menus and listing within Forum app HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Annual Dinner Sponsor Key Benefits Associate your brand with recognised and successful companies Increase awareness of your service or product Develop relationships with key industry players Acquire new customers Raise your profile with the event attendees Reach over £3bn of potential hotel, events and venue business Improve the effectiveness and efficient of your marketing efforts Support annual business objectives and budget planning Enhance credibility with potential new customers HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Opportunities for Annual Dinner Sponsorship Headline Sponsor Unique and exclusive opportunity – one sponsor for this category * Recognition in Welcome Address Table top or pop up banner stand presence in the drinks reception area Places at the dinner for your company or industry guests of your choosing *(6) Company logo on the registration website Company logo on all Annual Dinner collateral and digital marketing Multiple year discount Cost £5000

Supplier Partner and Associate HBAA Supplier Partners and Associates enjoy a valuable opportunity to engage with HBAA members over a full year. Understanding how crucial it is for sponsors to derive true return on investment, these two packages will provide you with maximum penetration, continuity of access to Association members, and effective reinforcement of your message over an extended period. HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Supplier Partner Key Benefits Presence on the Supplier Partner page on the HBAA website with company branding, link to a full company profile page, link to your own website, contact details etc. Two relevant articles per year in the HBAA e-bulletin (content must be approved and should be informative, not a sales pitch) One complimentary place at every members’ meeting (networking, no stand) Two complimentary places at the Annual Dinner (networking, no stand) Branding presence on the Annual Dinner menu Two complimentary places for the duration of The Forum – dinner and accommodation available at additional cost Digital presence on the Forum app Logo and Branding at the Forum and Annual Dinner Official recognition as an Association Partner by Key Presenters at The Forum and Dinner HBAA Supplier Partner logo for use on your own print work and digital marketing £6000 + VAT per annum HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Supplier Associate Key Benefits Presence on the Supplier Associate page on the HBAA website with company branding, link to a full company profile page, link to your own website, contact details etc. One complimentary place at the Annual Dinner (networking, no stand) One complimentary place for the duration of The Forum – dinner and accommodation charged additionally HBAA Supplier Associate logo for use on your own print work and digital marketing £1675 + VAT per annum HBAA - Setting the standard for the events and hospitality sector @ The_HBAA

Opportunities for Annual Sponsorship Supplier Partner Associate Presence on a Supplier page on the HBAA website with company branding, a link to a full company profile page, a link to your website and full contact details * Two relevant articles per year in the HBAA e-Bulletin (content to be approved) One complimentary place at every members’ meeting (networking opportunities) Complimentary place at the Annual Dinner (networking opportunities) * (1) Branding presence at the Annual Dinner Complimentary place at the Forum on a Day Delegate basis Exhibition stand space at the Forum Digital presence on the Forum app Logo and branding featured at the Forum and Annual Dinner Official recognition as an Association sponsor by Key Presenters at the Forum and Dinner HBAA supplier partner/associate logo for use on your own print work and digital marketing

Are you in for the journey? Contact us: Juliet Price (Consultant Executive Director) – Juliet.Price@hbaa.org.uk Louise Goalen (Chairman of HBAA) - louiseg@top-b.com HBAA - Setting the standard for the events and hospitality sector @ The_HBAA