Chapter 5 – Writing in Traffic Sort out the importance each communication and respond appropriately - write or speak? - answer immediately? - resolve with out communication?

Chapter 5 – Writing in Traffic Should the message come from me or someone else? Disadvantage to written communication? Speak to audience rather than write?

Chapter 5 – Writing in Traffic Cultivate in your audience the ability and willingness to hear or read your message Plan to achieve that goal

Chapter 5 – Getting Attention Writer or speaker is someone they trust They are shown the benefits of giving their attention Shown risks of not paying attention Shown to be on common ground

Chapter 5 – Writing in Traffic Topic is hot Writer/speaker makes it easy to follow Message is well defined

Chapter 5 – Team Brainstorming Write quickly Write down all terms/ideas Don’t make judgment Set time limit

Chapter 5 – Writing in Traffic Some things are more important than others