Online

78% of PC internet users look at news Source: comScore MMX Cross Visiting August 2015

Newsbrands on PC reach readers of all ages Source: comScore MMX Demographic Profile August 2015

Significant online newspaper reach (monthly) The average user visits two newspaper sites 42.6m Unique visitors duplicated 18.6m Unique visitors unduplicated (these figures exclude access to online newspaper sites via mobile and tablets) The average user visits 2 newspaper sites. No historical comScore data available pre Aug 2012 Total Unique Visitors is the estimated number of different individuals visiting the analysis entity during the reporting period. comScore: MMX August 2015 (Desktop Only) Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro

UK Newsbrands are world class 217.3m monthly global unique browsers MailOnline had 221.1 million monthly global unique browsers in May Source: ABC Online August 2015

Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore

Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore