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Newspaper adspend, top five markets, 2011

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Presentation on theme: "Newspaper adspend, top five markets, 2011"— Presentation transcript:

1 Newspaper adspend, top five markets, 2011
% share Source: Warc International Ad Forecast Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

2 Top six paid-for newspapers, 2011
Circulation (000s) Source: IFACB Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

3 Demographic profile of top three newspaper sites by age group, July 2012
Total audiences (000s) Source: comScore MMX Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

4 Top ten global newspaper sites, July 2012
Total unique visitors age 15+ (millions) Source: comScore MMX Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

5 Reach of newspaper sites, key markets, July 2012
% reach, population age 15+ Source: comScore MMX Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

6 Global trend in press budgets vs. marketing budgets, 2012
January-August 2012 Source: Warc Global Marketing Index Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

7 Total adspend vs newspaper adspend forecast, 2012 vs 2011
Top five markets, current prices, 2012 vs 2011 yr-on-yr % change Source: Warc Consensus Ad Forecast, August 2012 Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends

8 Newspaper media inflation forecast by key market, 2012 vs 2011
2012 vs 2011, Forecast % change in cost per thousand for a page/colour ad Source: Warc Media Inflation Forecast, February 2012 Extracted from Adstats: Newspapers To click through to article, use Slide Show view Media trends


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