Product Stewardship Institute Advisory Council Meeting The Lenox Hotel – Boston, MA September 14, 2012

Agenda for Today 8:45 - 10:15 am – Advisory Council Member Key Strategic Issues 10:15 - 10:30 am – Break 10:30 - 11:45 am – Bringing PSI into the Future: Overview of PSI’s Strategic Plan 11:45 am - 12:30 pm – PSI Advisory Council: Focusing on the Year Ahead 12:30 - 1:00 pm – Visit PSI office 1:00 pm – Lunch! © Product Stewardship Institute, 2012

Advisory Council Member Key Strategic Issues Part One Advisory Council Member Key Strategic Issues © Product Stewardship Institute, 2012

Advisory Council Member Perspectives on Sustainability Current sustainability successes and challenges you currently face at your company/organization/university Internalizing externalities (env’l, social, financial) in product price How to communicate to consumers the added value of more sustainable products? How do we achieve true cost internalization? Regulation versus free market approaches What is the role of government? How do we find the right balance between government regulation and free market approaches? © Product Stewardship Institute, 2012

Bringing PSI into the Future Overview of PSI’s Strategic Plan Part Two Bringing PSI into the Future Overview of PSI’s Strategic Plan © Product Stewardship Institute, 2012

Who is the Product Stewardship Institute? Non-profit founded in 2000 Memberships 47 States 200+ Local governments Partnerships (75+) Companies Organizations Universities Non-US Governments Board of Directors: 7 states, 4 local agencies Advisory Council (biz/academic) Multi-stakeholder product stewardship network Global Product Stewardship Council (PSI represented on Board of Directors) © Product Stewardship Institute, 2012

PSI’s Mission and Vision Mission PSI's mission is to pursue initiatives to ensure that all those involved in the lifecycle of a product share responsibility for reducing its health, environmental, and social impacts, with producers bearing primary financial and management responsibility. Vision The Product Stewardship Institute envisions a society in which products are responsibly manufactured, used, and managed after use to conserve resources and protect the environment and human health. © Product Stewardship Institute, 2012

PSI Strategic Plan – Development Process Staff Input SWOT analysis, what makes PSI unique, review PSI mission and positioning statement Board of Directors Input Resource limits, key areas of focus, areas to cut back Advisory Council Input What are PSI’s strengths, trends in product sustainability, how can PSI best engage companies Aligning current PSI projects with Strategic Plan © Product Stewardship Institute, 2012

PSI Strategic Plan – Goals Increase PSI’s visibility and reputation Build awareness and capacity for product stewardship Support the passage of additional EPR legislation and improvements to existing EPR laws Increase industry receptivity, commitment, and participation in product stewardship initiatives Increase the financial security and flexibility of the organization © Product Stewardship Institute, 2012

Two Industry Studies by SAIC Oppose EPR Grocery Manufacturers Association Product Management Alliance GMA Study Released: September 10, 2012 Focus: Packaging and Printed Materials Message: We don’t need EPR. Programs perform fine now. Status quo. Press Release: “New Study Shows Alternatives to Extended Producer Responsibility Achieve High Recycling Rates with Less Cost and Administrative Bureaucracy” Not transparent, no input from government officials, selective data Europe compared to U.S. (not best performing countries in Europe) Ramsey County MN used as example – all local governments are capable of performing like them PMA Study Released: February 2012 All products covered Same conclusion: We don’t need EPR. © Product Stewardship Institute, 2012

PSI Strategic Plan – Goal 4 Goal 4: Increase industry receptivity, commitment, and participation in product stewardship initiatives Strategies: #1: Demonstrate Benefits of Industry Participation in Product Stewardship E.g., Business Sustainability Case Studies, Industry testimonials, Paint Project Case Study, Fact Sheet: Business Case for EPR. #2: Design, Implement, and Evaluate Industry Pilot Projects and Other Programs Staples/PSI Take-Back Case Study; Explore pilot take-back projects with PSI partners & companies in Boston area. #3: Facilitate Results-Oriented Dialogues on Specific Products that Engage Industry, Government, and Environmental leaders E.g., Paint, thermostats, fluorescent lamps, pharmaceuticals, mattresses, packaging call series. © Product Stewardship Institute, 2012

PSI Strategic Plan – Goal 4 (cont.) Goal 4: Increase industry receptivity, commitment, and participation in product stewardship initiatives Strategies: #4: Strengthen and promote existing voluntary industry-run collection programs E.g., Promote programs in states adverse to regulation (USDA); Promote program best practices (GLRI); Evaluate programs (cost, performance, etc.). #5: Partner with universities (e.g., Business and Engineering schools) to introduce and/or enhance knowledge of Product Stewardship concepts to future industry leaders E.g., Develop university product stewardship curriculum that coincides with managing products (e.g., paint, CFLs, thermostats, mattresses, electronics, etc.) through facilities department – Theory & Practice © Product Stewardship Institute, 2012

A Key Strategic Question How does PSI engage U.S. manufacturers in EPR and voluntary product stewardship initiatives? Neil’s suggestion: Coordinate meeting between U.S. and Canadian manufacturers and retailers Other strategies? © Product Stewardship Institute, 2012

How Can You Help PSI Achieve its Strategic Planning Goals? Help secure funding for an objective and transparent evaluation of EPR and product stewardship. Seek opportunities to fund PSI for projects that are important to your company, org., university Contacts, resources, etc. © Product Stewardship Institute, 2012

PSI Advisory Council Focusing on the Year Ahead Part Three PSI Advisory Council Focusing on the Year Ahead © Product Stewardship Institute, 2012

Advisory Council Year 1 Project Focus & Next Steps Update on Business Sustainability Case Studies Drafts developed on Staples, Patagonia, 3M/Terracycle Drafts in process on Bridgestone and Xerox Can you help PSI find companies interested in conducting similar projects? How else can we translate the case studies into value for companies? © Product Stewardship Institute, 2012

What can PSI provide for YOU? How do you see the Advisory Council evolving in the next year? How’s it going now? What would you like changed? What should be our key goals for the year? What value can the Advisory Council provide for you and your company/university/organization? What topics would you like to cover in future calls/mtgs (lifecycle, etc.)? Can you recommend new members to invite to join Advisory Council? © Product Stewardship Institute, 2012

Thank You For Your Support!!! © Product Stewardship Institute, 2012