The Daily Mail and Mail Online Print and Online Presentation

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Presentation transcript:

The Daily Mail and Mail Online Print and Online Presentation Micah Abbey

Bibliography References http://www.theguardian.com/media/greenslade/2012/jan/25/dailymail-internet http://www.dailymail.co.uk/home/article-2024169/Get-Daily-Mail-MailOnline-anytime-.html http://www.ask.com/technology/target-audience-daily-mail-7cd1b7ee358c5c18 http://www.mailconnected.co.uk/audience Google images

About The Daily Mail Print and Online The Daily Mail the printed version of the publication is the second most popular newspaper in the UK, it remains ahead of its market rival the Daily Express. Mail Online the online version of the publication tends to sensationalize stories similar to a tabloid in order to appeal to the 15-34 demographic. Whereas the Print version contains less tabloid centric stories, and focuses more on political stories to appeal the interest of 65+ demographic. Mail Online has impacted on a worldwide scale being the most visited website in the world. The content published on the website isn't in the printed version.

Who is the target audience . Who is the target audience The target audience for the Daily Mail paper based on readership statistics, is lower-middle class British women. Although the paper is appealing to lower middle class readers in general this is based on the paper's gimmicks, prizes, low prices and content. Mail online, focuses more on celebrity news and other controversial hot topics.

Facts and Figures about The Daily Mail Based on ComScore Figures 54% of Mail online readers are female while 46% of readers are male. Based on figures from January 2012 comScore Mail Online reached 45.3m people in December 2011 compared to NY Time's 44.8m. Mail Online was ahead of USA Today and the Guardian.

How is Mail Online interactive with readers Mail Online uses links in the layout of the website, the links will send the reader directly to any story of the readers choice. Mail Online differs from the Daily Mail because Mail Online uses images and video links to report stories in an interactive way. The Daily Mail has an interactive subscription service called Mail Plus. The home page of Mail Plus advertises a 30 day free trial, after those 30 days are complete the publication then continues to prove service every day for £9.99 per month. This is about half the price of the printed paper the Daily Mail £5.05.