1. Unit 7 The British Media

2. Popularity of the British Media central to British leisure culture plays an important role in engendering a national culture Functions of the British Media provide information about political and social issues provide weather reports carry advertising used for educational purposes a forum to express views or to seek advice vital to the British political system

3. forms of the British media Newspaper Broadcast Television “Fleet Street” （舰队街）

4. Fleet Street

5. British newspapers / press categories of British newspapers national & local （全国 & 地方） Sunday & daily （周日报 & 日报） the quality press & the tabloids （严肃报纸 & 通俗小报）

6. major British national newspapers the Dailies Times 《泰晤士报》 Guardian 《卫报》 Financial Times 《金融时报》 Daily Telegraph 《每日电讯报》 Daily Express 《每日快报》 Daily Mirror 《每日镜报》 Sun 《太阳报》 Daily Star 《每日星报》 Daily Mail 《每日邮报》 Independent 《独立报》 the Sundays Observer 《观察家报》 News of the World 《世界新闻》 Sunday Express 《星期日快报》 Sunday Mirror 《星期日镜报》 Sunday Mail 《星期日邮报》 People 《人民报》 Sunday Telegraph 《星期日电讯报》 Sunday Times 《星期日泰晤士报》

7. the quality press the quality press / the broadsheets serious and in-deep articles of political and social importance readers: a well-educated, middle class major quality newspapers the Guardian (1821) —— the Manchester Guardian, changed name (1959) the most left wing the Daily Telegraph (1855) —— the right wing the Times (1785)—— the UK’s oldest daily newspaper “the First Newspaper in the World” the Observer (1791)—— the world’s first national Sunday newspaper the Financial Times (1888) —— internationally printed

8. the tabloids the popular press / the gutter press scandals, gossip about famous people short and easy stories major tabloids the News of the World (1843) —— the most popular Sunday paper the Sun (1964) the Daily Mail (1896) the Daily Express (1900)

9. the broadcast media the importance of the broadcast media Broadcasting （广播） BBC —— British Broadcasting Corporation BBC radio was founded in 1927. main public service broadcaster BBC World Service: broadcasts in 43 languages Television BBC1 BBC2 ITC1 ITC2 began in 1936, funded by licence fees, without commercials Independent Television Commission （独立 电视委员会）, funded by advertising