% Ad-Supported TV Daily Time Spent (Total Day)

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Presentation transcript:

% Ad-Supported TV Daily Time Spent (Total Day) In Most Instances, People Are Watching More Ad-Supported TV On Popular Summer Holidays Than On Comparable Days % Ad-Supported TV Daily Time Spent (Total Day) Live+SD (Hrs:Mins) May (Memorial Day) July (July 4th) September (Labor Day) Memorial Day (Monday) Other Mondays Change July 4th (Tuesday) Other Tuesdays Labor Day (Monday) Household 8:13 7:50 +:23 7:57 7:52 +:05 8:26 8:05 +:21 P13-17 2:47 2:22 +:25 2:41 2:51 -:10 2:33 2:18 +:15 P18-24 3:16 3:10 +:06 3:07 3:13 -:06 3:22 3:19 +:03 P25-34 3:54 3:31 3:34 3:30 +:04 3:57 3:41 +:16 P35-49 4:39 4:11 +:28 4:31 4:09 +:22 4:45 4:19 +:26 “Other” Day = Average of other weekdays (i.e: Mondays) in the holiday month VAB: THE REAL SUMMER GETAWAY Source: VAB analysis of Nielsen Npower R+F Time Period Report, Live+SD, Total Day, broadcast + cable TV, based on standard calendar months in 2017, Live+SD.