1. 154 Hours of Avg. Consumer Usage Split: 74% Ad-Supported TV & 26% 4 Portals + Facebook
Total Ad-Supported TV Brands
(Cable Nets+ MVPD’s + Broadcast: TV+ Web+Mobile)
(Hrs: Mins)
4 Portals + FB
Monthly Time Spent (March 2018)
(Average mins per viewer/visitor, Hrs: Mins)
TV Brands (TV + Internet) +
40:20
114:20
154:40
P25-54
Average minutes per visitor
Source: Nielsen Npower Live+7 March 2018, P25-54, VAB analysis of comScore duplicated March 2018 data (mediametrix, multiplatform). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, Broadcast Television and MVPDs. 4 portals = Google (includes YouTube), AOL, MSN, Yahoo!