1. 134 Hours of Avg. Consumer Usage Split: 70% Ad-Supported TV & 30% 4 Portals + Facebook
Total Ad-Supported TV Brands
(Cable Nets+ MVPD’s + Broadcast: TV+ Web+Mobile)
(Hrs: Mins)
4 Portals + FB
Monthly Time Spent (March 2018)
(Average mins per viewer/visitor, Hrs: Mins)
TV Brands (TV + Internet) +
41:16
93:17
134:33
P18-49
Average minutes per visitor
Source: Nielsen Npower Live+7 March 2018, P18-49, VAB analysis of comScore duplicated March 2018 data (mediametrix, multiplatform). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, Broadcast Television and MVPDs. 4 portals = Google (includes YouTube), AOL, MSN, Yahoo!