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– ü û Unit of measure Title Text Text Text Text Text Text Text Text + GBUTtem GBUTtem Legend Unit of measure + 例子 + x x – – – High Low Title ÷ ÷ Text ü Text û Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem EXHIBIT TITLE * 资料来源：

GBUTtem GBUTtem Unit of measure * 资料来源：

2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text GBUTtem GBUTtem 2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem 2X2 TOWER Unit of measure * 资料来源：

5Ps MARKETING Unit of measure Product offering Product Package Place GBUTtem GBUTtem 5Ps MARKETING Unit of measure Product offering Product Package Place Price Positioning promotion * 资料来源：

7S Unit of measure Style Strategy Skills Shared values Staff Systems GBUTtem GBUTtem 7S Unit of measure Style Strategy Skills Shared values Staff Systems Structure * 资料来源：

GBUTtem GBUTtem ARROW 3D Unit of measure * 资料来源：

GBUTtem GBUTtem CUBES1 3D Unit of measure * 资料来源：

GBUTtem GBUTtem CUBES2 3D Unit of measure * 资料来源：

GBUTtem GBUTtem CUBES3 3D Unit of measure * 资料来源： * Footnote Source:

GBUTtem GBUTtem CUTOUT 3D Unit of measure Text Text Text Text * 资料来源：

FORCES AT WORK Unit of measure New entrant Suppliers Buyers GBUTtem GBUTtem FORCES AT WORK Unit of measure New entrant Industry competitors Suppliers Buyers Substitutes * 资料来源：

JOINT Unit of measure Text Text Text Text Text Text Text Text Text GBUTtem GBUTtem JOINT Unit of measure Text Text Text Text Text Text Text Text Text Text * 资料来源：

LEVEL SEPARATE 4 Unit of measure Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem LINEAR A 3D Unit of measure Text Text Text * 资料来源：

LINEAR B 3D Unit of measure Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem LINEAR C 3D Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR D 3D Unit of measure Text Text Text * 资料来源：

LINEAR E 3D Unit of measure Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem LINEAR G 3D Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR I 3D Unit of measure Text Text * 资料来源：

LINEAR J 3D Unit of measure Text Text Text Text * 资料来源： GBUTtem

LINEAR N 3D Unit of measure Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem LINEAR P 3D Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR Q 3D Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem LINEAR Q 3D Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem LINKS 3 Unit of measure Plan Implement Support * 资料来源：

GBUTtem GBUTtem PERSPECTIVE 3D Unit of measure * 资料来源：

GBUTtem GBUTtem PROPELLER 3D Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem RINGS 3D Unit of measure * 资料来源：

GBUTtem GBUTtem SCALE Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem SCALES Unit of measure Text Text * 资料来源：

SIZES IN Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem SPIRAL1 3D Unit of measure * 资料来源：

Brakes Spiral Tube in tube SPIRAL2 3D Unit of measure * 资料来源： GBUTtem

GBUTtem GBUTtem SPOTLIGHT Unit of measure Text Text Text Text * 资料来源：

STAIRCASE Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem GBUTtem STAIRCASE Unit of measure Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem Stars 3D Unit of measure * 资料来源：

GBUTtem GBUTtem WIRE CUBES Unit of measure Text Text * 资料来源：

ARROWS Unit of measure Text Text Text Text Text Text Text * 资料来源： GBUTtem GBUTtem ARROWS Unit of measure Text Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem LEVEL 1 Unit of measure Text * 资料来源：

GBUTtem GBUTtem LEVEL 2 Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem LEVEL 3 Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LEVEL 4 Unit of measure Text Text Text Text * 资料来源：

LEVEL 5 Unit of measure Text Text Text Text Text * 资料来源： GBUTtem

LEVEL 6 Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem FLOW 2 Unit of measure Header Header Text Text * 资料来源：

FLOW 2 TITLE Unit of measure Header Header Text Text Text * 资料来源： GBUTtem GBUTtem FLOW 2 TITLE Unit of measure Header Header Text Text Text * 资料来源：

FLOW 3 Unit of measure Header Header Header Text Text Text * 资料来源： GBUTtem GBUTtem FLOW 3 Unit of measure Header Header Header Text Text Text * 资料来源：

FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text GBUTtem GBUTtem FLOW 3 TITLE Unit of measure Header Header Header Text Text Text Text * 资料来源：

FLOW 4 Unit of measure Header Header Header Header Text Text Text Text GBUTtem GBUTtem FLOW 4 Unit of measure Header Header Header Header Text Text Text Text * 资料来源：

FLOW 4 TITLE Unit of measure Header Header Header Header Text Text GBUTtem GBUTtem FLOW 4 TITLE Unit of measure Header Header Header Header Text Text Text Text Text * 资料来源：

FLOW 5 Unit of measure Header Header Header Header Header Text Text GBUTtem GBUTtem FLOW 5 Unit of measure Header Header Header Header Header Text Text Text Text Text * 资料来源：

FLOW 5 TITLE Unit of measure Header Header Header Header Header Text GBUTtem GBUTtem FLOW 5 TITLE Unit of measure Header Header Header Header Header Text Text Text Text Text Text * 资料来源：

FLOW 6 Unit of measure Header Header Header Header Header Header Text GBUTtem GBUTtem FLOW 6 Unit of measure Header Header Header Header Header Header Text Text Text Text Text Text * 资料来源：

FLOW 6 TITLE Unit of measure Header Header Header Header Header Header GBUTtem GBUTtem FLOW 6 TITLE Unit of measure Header Header Header Header Header Header Text Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem BLADES Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem BOX Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem BOX Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem CYCLE 1 Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem CYCLE 2 Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem CYCLE 3 Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem CYCLE 4 Unit of measure Text Text Text Text * 资料来源：

CYCLE 5 Unit of measure Text Text Text Text Text * 资料来源： GBUTtem

CYCLE 6 Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem

CYCLE 7 Unit of measure Text Text Text Text Text Text Text * 资料来源： GBUTtem GBUTtem CYCLE 7 Unit of measure Text Text Text Text Text Text Text * 资料来源：

CYCLE 8 Unit of measure Text Text Text Text Text Text Text Text * GBUTtem GBUTtem CYCLE 8 Unit of measure Text Text Text Text Text Text Text Text * 资料来源：

INCOMING Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem

RIBBON Unit of measure Text Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem RING Unit of measure Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem UPON 2 Unit of measure Text Text * 资料来源：

CONTINUOUS Unit of measure Text Text Text Text Text Text Text Text * GBUTtem GBUTtem CONTINUOUS Unit of measure Text Text Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem CUTOUT Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR A Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR B Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR C Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR D Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR E Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR F Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR G Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR H Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR I Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem LINEAR J Unit of measure Text Text Text Text * 资料来源：

LINEAR K Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem LINEAR N Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR P Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem LINEAR Q Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem PROPELLER Unit of measure Text Text Text * 资料来源：

STEP 5 Unit of measure Text Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem 2 ON 1 Unit of measure Text Text Text Text * 资料来源：

AGAINST Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem

AT WORK Unit of measure Text Text Text Text Text * 资料来源： GBUTtem

GBUTtem GBUTtem COUPLED HORIZ Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem COUPLED VERT Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem FOCUSED Unit of measure Text Text Text Text * 资料来源：

FORCES AT WORK Unit of measure New entrant Suppliers Buyers GBUTtem GBUTtem FORCES AT WORK Unit of measure New entrant Industry competitors Suppliers Buyers Substitutes * 资料来源：

GBUTtem GBUTtem PARALLEL Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem SPLIT Unit of measure Text Text Text Text * 资料来源：

GBUTtem GBUTtem SURROUND Unit of measure Text * 资料来源：

GBUTtem GBUTtem TWISTED Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem UP & AWAY Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem UP & DOWN Unit of measure Text Text * 资料来源：

3Cs TRIANGLE Unit of measure Customer Distributors Clients Competitors GBUTtem GBUTtem 3Cs TRIANGLE Unit of measure Customer Distributors Clients Competitors Suppliers * 资料来源：

3S-4S Unit of measure The organization chart and GBUTtem GBUTtem 3S-4S Unit of measure The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated A coherent set of actions aimed at gaining a sustainable advantage over competition The people in the organization, considered in terms of corporate demographics, not individual personalities Structure Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Strategy Skills Staff Style Shared values The way managers collectively behave with respect to use of time, attention and symbolic actions Systems Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day-to-day * 资料来源：

2S-5S Unit of measure The people in the organization, considered GBUTtem GBUTtem 2S-5S Unit of measure The people in the organization, considered in terms of corporate demographics, not individual personalities The processes and procedures through which things get done from day to day The way managers collectively behave with respect to use of time, attention, and symbolic actions Staff A coherent set of actions aimed at gaining a sustainable advantage over competition Systems Style Strategy Skills Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Structure Shared Values Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated * 资料来源：

BUSS PORTFOLIO Unit of measure High Medium Competitive position Low GBUTtem GBUTtem BUSS PORTFOLIO Unit of measure High Medium Competitive position Low Low Medium High Product/market attractiveness * 资料来源：

CHANGE BOARD Unit of measure Commitment Conviction Courage Capability GBUTtem GBUTtem CHANGE BOARD Unit of measure Commitment Conviction Courage Capability Individual activity Enabling devices Change vision Chief Executive Leadership groups Down the line External constitution * 资料来源：

DELTA P Unit of measure Flow of 2-way communications GBUTtem GBUTtem DELTA P Flow of 2-way communications People’s understanding, belief and contribution to act on vision and action plans Unit of measure Accurate measurement of action and results Clear accountabilities Early wins Visible demonstration of new vision and values by client leadership Implementation or near implementation of required structure and systems Performance Measurement Communications Vision and Leadership Organizational Infrastructure Delta P Problem Solving Process People Development Client managers (particularly middle management) have skill to lead program implementation Change in actual behavior Action plans sufficient to achieve goals Agreement on objectives by line management Management of high- involvement process * 资料来源：

MACS Unit of measure Industry attractiveness Competitive position GBUTtem GBUTtem MACS Unit of measure Industry attractiveness Competitive position Restructuring/rationalization opportunities Value-creation potential in business unit High Medium Low Retain and give top priority Retain and give priority Retain and manage for code or liquidate Corporate center skills Business unit linkages Taxation/ valuation differences Natural owner Relative ability to extract value Probably divest Divest Divest or liquidate “One of the pack” * 资料来源：

MANUFACTURING STRATEGY GBUTtem GBUTtem MANUFACTURING STRATEGY Unit of measure Business Strategy Manufacturing Strategy Configuration Research Focus Systems Organization Labor Policy Make vs. Buy Process Design Product Design * 资料来源：

Restructuring framework GBUTtem GBUTtem PENTAGON Unit of measure 1 2 5 Restructuring framework 3 4 * 资料来源：

PRICE BENEFIT Unit of measure Benefit Competitive advantage GBUTtem GBUTtem PRICE BENEFIT Unit of measure Benefit Competitive advantage Competitive disadvantage Price * 资料来源：

SMILE CHART Unit of measure Appraise performance and prospects GBUTtem GBUTtem SMILE CHART Unit of measure Appraise performance and prospects Bottom up action programs 1 8 Develop strategy 2 3 7 Top down action programs 4 6 Redesign pivotal jobs Assess change readiness 5 Design the skill building process * 资料来源：

Resegment the market to create a niche GBUTtem GBUTtem STRAT GAMEBOARD Unit of measure 3. Create and pursue a unique advantage 2. 4. Resegment the market to create a niche Exploit unique advantage industrywide 1. When to compete Do more and better of the same * 资料来源：

STRAT MANAGE Unit of measure Forecast based planning GBUTtem GBUTtem STRAT MANAGE Unit of measure Stage 4 Stage 3 Stage 2 Stage 1 Forecast based planning Externally orientated planning Strategic manage- ment Budget planning Meet budget and schedule Predict the future Think strategically Create the future Value system * 资料来源：

TREE PRODUCTIVITY Unit of measure Efficiency Available selling time GBUTtem GBUTtem TREE PRODUCTIVITY Unit of measure Selling margin Contribution Sales Effectiveness Contribution Available selling time Selling rate Sales Available selling time Productivity Contribution Total selling costs Utilization Available selling time Total sales time Efficiency Available selling time Total selling costs Support leverage Total sales time Support costs Support intensity Support costs Total selling costs * 资料来源：

VALUE CREATION Unit of measure Improve core business performance GBUTtem GBUTtem VALUE CREATION Unit of measure Improve core business performance Redeploy assets Maximize shareholder value Adopt sound financing approach Grow through acquisition and/or merger Grow through cultural initiative * 资料来源：

VALUE SOURCES Unit of measure Industry restructure GBUTtem GBUTtem VALUE SOURCES Unit of measure Industry restructure Corporate center skills Internal controller Shared resources Linkages between business units Transfer of capability Client’s relative ability to extract value Vertical integration Differences in tax position Real Existence of non-cases objectives Financial ownership fit Inefficiencies in financial markets Perceived Difference in valuation technique * 资料来源：

GANTT10 Unit of measure Header Text <##> <##> <##> GBUTtem GBUTtem GANTT10 Unit of measure <##> Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> Text * 资料来源：

GANTT15 Unit of measure ## Header ## ## ## ## ## ## ## ## ## ## ## ## GBUTtem GBUTtem GANTT15 Unit of measure ## Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## Text * 资料来源：

LEFT TO RIGHT Unit of measure Text Text Text Text * 资料来源： GBUTtem

STUDY OBJECTIVE Unit of measure Text Sub-objectives Text Text Text GBUTtem GBUTtem STUDY OBJECTIVE Unit of measure Text Sub-objectives Text Text Text Text Process objectives Text * 资料来源：

TOP DOWN Unit of measure Text Text Text Text Text Text Text * 资料来源： GBUTtem GBUTtem TOP DOWN Unit of measure Text Text Text Text Text Text Text * 资料来源：

2X2 Unit of measure Text Text Text Text Text Text Text Text Text Text GBUTtem GBUTtem 2X2 Unit of measure Text Text Text Text Text Text Text Text Text Text * 资料来源：

2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text GBUTtem GBUTtem 2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text Text * 资料来源：

2X2 EXTENDED Unit of measure Text Text Text Text Text Text Text Text GBUTtem GBUTtem 2X2 EXTENDED Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源：

2X2 TOWER Unit of measure Text Text Text Text Text Text * 资料来源： GBUTtem GBUTtem 2X2 TOWER Unit of measure Text Text Text Text Text Text * 资料来源：

3X3 Unit of measure Text Text Text Text Text Text Text Text Text Text GBUTtem GBUTtem 3X3 Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源：

3X3 EXTENDED Unit of measure Text Text Text Text Text Text Text Text GBUTtem GBUTtem 3X3 EXTENDED Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * 资料来源：

GBUTtem GBUTtem DIFFRACTION Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem FLOW DOWN Unit of measure Text Text Text * 资料来源：

GBUTtem GBUTtem PASS THROUGH Unit of measure Text Text * 资料来源：

GBUTtem GBUTtem AREA Unit of measure Label 1 Label 2 Label 3 * 资料来源：

BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源： GBUTtem GBUTtem BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

BAR 2 Unit of measure Title Unit of measure Title Unit of measure GBUTtem GBUTtem BAR 2 Unit of measure Title Unit of measure Title Unit of measure Label 1 Label 1 Label 2 Label 2 Label 3 Label 3 Label 4 Label 4 Label 5 Label 5 * 资料来源：

BAR BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * GBUTtem GBUTtem BAR BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

BAR STACKED Unit of measure Series Series Series Label 1 000 Label 2 GBUTtem GBUTtem BAR STACKED Unit of measure Series Series Series Label 1 000 Label 2 000 Label 3 000 Label 4 000 Label 5 000 * 资料来源：

BAR STACKED 100% Unit of measure Series Series Series 100%= Label 1 GBUTtem GBUTtem BAR STACKED 100% Unit of measure Series Series Series 100%= Label 1 000 Label 2 000 Label 3 000 Label 4 000 Label 5 000 * 资料来源：

BUBBLE Title Unit of measure Unit of measure Label 5 Label 6 Label 4 GBUTtem GBUTtem BUBBLE Title Unit of measure Unit of measure Label 5 Label 6 Label 3 Label 4 Label 1 Label 2 Title Unit of measure * 资料来源：

COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源： GBUTtem GBUTtem COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

COLUMN 2 Unit of measure Title Unit of measure Title Unit of measure GBUTtem GBUTtem COLUMN 2 Unit of measure Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

COLUMN BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 GBUTtem GBUTtem COLUMN BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

COLUMN STACKED Unit of measure 000 000 000 000 000 Series Series GBUTtem GBUTtem COLUMN STACKED Unit of measure 000 000 000 000 000 Series Series Series Series Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

COLUMN STACKED 100% Unit of measure 100%= 000 000 000 000 000 Series GBUTtem GBUTtem COLUMN STACKED 100% Unit of measure 100%= 000 000 000 000 000 Series Series Series Series Label 1 Label 2 Label 3 Label 4 Label 5 * 资料来源：

COMBO PIE SEGMENT COLUMN GBUTtem GBUTtem COMBO PIE SEGMENT COLUMN Unit of measure Title Unit of measure Title Unit of measure 100% = 000 Label 5 Series Label 4 Label 1 Series Label 3 Series Series Label 2 Label 1 * 资料来源：

COST CURVE Unit of measure Title Unit of measure Label 5 Label 4 GBUTtem GBUTtem COST CURVE Unit of measure Title Unit of measure Label 5 Label 4 Label 1 Label 2 Label 3 Title Unit of measure * 资料来源：

GBUTtem GBUTtem ARROWS Unit of measure * 资料来源：

DISCLAIMERS CLIENT Unit of measure * 资料来源： GBUTtem GBUTtem This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. * 资料来源：

DISCLAIMERS INTERNAL Unit of measure * 资料来源： GBUTtem GBUTtem This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. * 资料来源：

DISCLAIMERS PRESENTATION GBUTtem GBUTtem DISCLAIMERS PRESENTATION Unit of measure This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. * 资料来源：

GBUTtem GBUTtem Legend LEGENDS Unit of measure * 资料来源：

GBUTtem GBUTtem McKINSEY LOGO Unit of measure * 资料来源：

GBUTtem GBUTtem MISC Unit of measure ü û – * 资料来源：

MOONS Unit of measure Very attractive Average Very unattractive GBUTtem GBUTtem MOONS Unit of measure Very attractive Average Very unattractive Very attractive Average Very unattractive * 资料来源：

STICKER Unit of measure ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT GBUTtem GBUTtem STICKER Unit of measure ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION * 资料来源：

DISGUISED CLIENT EXAMPLE GBUTtem GBUTtem STICKER OTHER Unit of measure PRELIMINARY DRAFT TO BE COMPLETED DISCUSSION DRAFT BACKUP DISGUISED PRELIMINARY ESTIMATE HYPOTHESIS DRAFT FOR DISCUSSION STRAW MAN CONFIDENTIAL DISCUSSION DRAFT SAMPLE REVISED CONCEPTUAL DISGUISED CLIENT EXAMPLE PROPOSED ROUGH ESTIMATE * 资料来源：

GBUTtem GBUTtem WORLD MAP Unit of measure * 资料来源：