1. 0 LEGENDS Legend Unit of measure *Footnote Source:Source

2. 1 MCKINSEY LOGO Unit of measure *Footnote Source:Source

3. 2 MISC  – Unit of measure *Footnote Source:Source

4. 3 MOONS Legend Low Medium High Low Medium High Unit of measure *Footnote Source:Source

5. 4 STICKER ILLUSTRATIVE CONFIDENTIAL ESTIMATE EXAMPLEFOR DISCUSSION ONLY FOR DISCUSSION PRELIMINARY DRAFT STICKER Unit of measure *Footnote Source:Source

6. 5 STICKER OTHER CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATE DISCUSSION DRAFTDISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MAN TO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATE CONCEPTUAL Unit of measure *Footnote Source:Source

7. 6 WORLD MAP Unit of measure *Footnote Source:Source

8. CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

9. 8 PPT TABLE 2 Heading Text Unit of measure *Footnote Source:Source

10. 9 PPT TABLE 3 Heading Text Unit of measure *Footnote Source:Source

11. 10 PPT TABLE 4 Heading Text Unit of measure *Footnote Source:Source

12. 11 PPT TABLE 5 Heading Text Unit of measure *Footnote Source:Source

13. 12 PPT TABLE 6 Heading Text Unit of measure *Footnote Source:Source

14. CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

15. 14 Unit of measure *Footnote Source:Source Text

16. 15 Unit of measure *Footnote Source:Source Title Text Title Text

17. 16 Unit of measure *Footnote Source:Source Title Text Title Text

18. 17 EXHIBIT TITLE *Footnote Source:Source Title Text Text Text

19. 18 EXHIBIT TITLE *Footnote Source:Source Title Text Text Text

20. 19 EXHIBIT TITLE *Footnote Source:Source Text Title Title

21. 20 EXHIBIT TITLE *Footnote Source:Source Text Title Title Title

22. 21 2 COLUMN *Footnote Source:Source Title Text

23. 22 3 COLUMN *Footnote Source:Source Title Text Title Text Title Text

24. 23 4 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text

25. 24 5 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text

26. 25 6 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text Title Text

27. 26 7 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text Title Text Title Text Title

28. 27 8 COLUMN *Footnote Source:Source Text

29. 28 3-STEP Text

30. 29 4-STEP Text

31. 30 5-STEP Text

32. 31 3 HORIZONTAL Unit of measure *Footnote Source:Source Text

33. 32 4 HORIZONTAL Unit of measure *Footnote Source:Source Text

34. 33 5 HORIZONTAL Unit of measure *Footnote Source:Source Text

35. 34 4-STEP Unit of measure *Footnote Source:Source Text

36. 35 FLOW 2 Text Header Text Unit of measure *Footnote Source:Source

37. 36 FLOW 2 TITLE Unit of measure *Footnote Source:Source Text Header Text

38. 37 FLOW 3 Text Header Text Header Text Unit of measure *Footnote Source:Source

39. 38 FLOW 3 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

40. 39 FLOW 4 Text Header Text Header Text Unit of measure *Footnote Source:Source

41. 40 FLOW 4 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

42. 41 FLOW 5 Text Header Text Header Text Unit of measure *Footnote Source:Source

43. 42 FLOW 5 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

44. 43 HORIZONTAL FLOW 3 Unit of measure *Footnote Source:Source Text Title Text

45. 44 HORIZONTAL FLOW 4 Unit of measure *Footnote Source:Source Title Text

46. 45 HORIZONTAL FLOW 5 Unit of measure *Footnote Source:Source Text Title Text Title Text

47. 46 HORIZONTAL FLOW 6 Unit of measure *Footnote Source:Source Title Text

48. 47 HORIZONTAL FLOW 7 Unit of measure *Footnote Source:Source Title Text

49. 48 FLOW WITH SHOCK 1 Text Header Text Header Text Unit of measure *Footnote Source:Source Text Title

50. 49 FLOW WITH SHOCK 2 Unit of measure *Footnote Source:Source Header Title Text

51. 50 FLOW WITH 3 COLUMN *Footnote Source:Source Text

52. 51 FLOW WITH 2 COLUMN *Footnote Source:Source Text

53. 52 SQUARE FLOW Unit of measure *Footnote Source:Source Text

54. 53 FRAMEWORK Unit of measure *Footnote Source:Source Text

55. 54 Unit of measure *Footnote Source:Source Title Text

56. 55 Unit of measure *Footnote Source:Source Title Text Title Text

57. 56 Unit of measure *Footnote Source:Source Title Text Title Text Title Text Title Text

58. 57 xxxxx Title Text Title Text Title Text Title Text

59. 58 Unit of measure *Footnote Source:Source Title Title Title

60. 59 Unit of measure *Footnote Source:Source Title Text Title Text Title

61. 60 Unit of measure *Footnote Source:Source Text

62. 61 Unit of measure *Footnote Source:Source Text

63. 62 SCP *Footnote Source:Source xxx xxxx erformance tructure onduct External shock SCP

64. 63 Unit of measure *Footnote Source:Source Text

65. 64 Unit of measure *Footnote Source:Source Text

66. 65 Unit of measure *Footnote Source:Source Text

67. 66 Unit of measure *Footnote Source:Source Text Title Text Title Text Title Text Title Text Title Text

68. 67 Unit of measure *Footnote Source:Source Text

69. 68 Unit of measure *Footnote Source:Source Text Title

70. 69 *Footnote Source:Source Title Text

71. 70 TEAM STRUCTURE *Footnote Source:Source Title ClientMcKinsey Expert group

72. 71 Unit of measure *Footnote Source:Source Text

73. 72 Unit of measure *Footnote Source:Source Text

74. 73 Title Text Title Text Title Text Unit of measure *Footnote Source:Source Title

75. 74 Unit of measure *Footnote Source:Source Title Text Title Text Title Text Title Text Title

76. 75 Title Text Title Text Title Text Title

77. 76 Unit of measure *Footnote Source:Source Text

78. 77 Sub title Risk management Title

79. 78 Unit of measure *Footnote Source:Source Text

80. 79 CYCLE 2 Text Unit of measure *Footnote Source:Source Text

81. 80 CYCLE 2 Text Unit of measure *Footnote Source:Source Text

82. 81 CYCLE 3 Text Unit of measure *Footnote Source:Source Text

83. 82 CYCLE 3 Text Unit of measure *Footnote Source:Source Text

84. 83 CYCLE 4 Text Unit of measure *Footnote Source:Source Text

85. 84 CYCLE 4 Text Unit of measure *Footnote Source:Source Text

86. 85 CYCLE 5 Text Unit of measure *Footnote Source:Source Text

87. 86 CYCLE 5 Text Unit of measure *Footnote Source:Source Text

88. 87 CYCLE 6 Text Unit of measure *Footnote Source:Source Text

89. 88 CYCLE 6 Text Unit of measure *Footnote Source:Source Text

90. 89 FORCES AT WORK Unit of measure *Footnote Source:Source Text

91. 90 2 BY 2 MATRIX Unit of measure *Footnote Source:Source High Low HighLow Text

92. 91 Text LowMediumHigh Text Low High 2 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

93. 92 Text Low Medium High Text LowMediumHigh 3 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

94. 93 4 BY 3 MATRIX Unit of measure *Footnote Source:Source Text Low Medium High Text 1234

95. 94 4 BY 3 MATRIX Unit of measure *Footnote Source:Source Text 1234 2 3 4 1

96. 95 STUDY OBJECTIVE Unit of measure *Footnote Source:Source Text

97. 96 Text LEVEL 03 Unit of measure *Footnote Source:Source Text

98. 97 Text LEVEL 04 Unit of measure *Footnote Source:Source Text

99. 98 Text LEVEL 09 Unit of measure *Footnote Source:Source Text

100. 99 GANTT – 4 WEEK Unit of measure *Footnote Source:Source Text

101. 100 Unit of measure *Footnote Source:Source Text