2. Unit of measure High Low – Legend Text –Text Text Title x – ÷ + x – ÷ + Text

3. 2X2 CUBED Unit of measure

4. PlacePriceProductPackagePositioning promotion Product offering 5Ps MARKETING Unit of measure

5. StrategySkills SystemsStaff Shared values Structure Style 7S7S Unit of measure

6. ARROW 3D Unit of measure

7. CUBES1 3D Unit of measure

8. CUBES2 3D Unit of measure

9. *Footnote Source: CUBES3 3D Unit of measure

10. Text CUTOUT 3D Unit of measure

11. New entrant Suppliers Industry competitors Buyers Substitute s FORCES AT WORK Unit of measure

12. Text JOINT Unit of measure

13. Text LEVEL SEPARATE 4 Unit of measure

14. Text LINEAR A 3D Unit of measure

15. Text LINEAR B 3D Unit of measure

16. Text LINEAR C 3D Unit of measure

17. Text LINEAR D 3D Unit of measure

18. Text LINEAR E 3D Unit of measure

19. Text LINEAR G 3D Unit of measure

20. Text LINEAR I 3D Unit of measure

21. Text LINEAR J 3D Unit of measure

22. Text LINEAR N 3D Unit of measure

23. Text LINEAR P 3D Unit of measure

24. Text LINEAR Q 3D Unit of measure

25. Text LINEAR Q 3D Unit of measure

26. Plan Implemen t Support LINKS 3 Unit of measure

27. PERSPECTIVE 3D Unit of measure

28. Text PROPELLER 3D Unit of measure

29. Text SCALE Unit of measure

30. Text SCALES Unit of measure

31. Text SIZES IN Unit of measure

32. SPIRAL1 3D Unit of measure

33. Spiral Brakes SPIRAL2 3D Unit of measure

34. Text SPOTLIGHT Unit of measure

35. Text STAIRCASE Unit of measure

36. Stars 3D Unit of measure

37. Text WIRE CUBES Unit of measure

38. Text ARROWS Unit of measure

39. Text LEVEL 1 Unit of measure

40. Text LEVEL 2 Unit of measure

41. Text LEVEL 3 Unit of measure

42. Text LEVEL 4 Unit of measure

43. Text LEVEL 5 Unit of measure

44. Text LEVEL 6 Unit of measure

45. Text BLADES Unit of measure

46. Text BOX Unit of measure

47. Text BOX Unit of measure

48. Text CYCLE 1 Unit of measure

49. Text CYCLE 2 Unit of measure

50. Text CYCLE 3 Unit of measure

51. Text CYCLE 4 Unit of measure

52. Text CYCLE 5 Unit of measure

53. Text CYCLE 6 Unit of measure

54. Text CYCLE 7 Unit of measure

55. Text CYCLE 8 Unit of measure

56. Text INCOMING Unit of measure

57. Text RIBBON Unit of measure

58. Text RING Unit of measure

59. Text UPON 2 Unit of measure

60. Text CONTINUOUS Unit of measure

61. Text CUTOUT Unit of measure

62. Text LINEAR A Unit of measure

63. Text LINEAR B Unit of measure

64. Text LINEAR C Unit of measure

65. Text LINEAR D Unit of measure

66. Text LINEAR E Unit of measure

67. Text LINEAR F Unit of measure

68. Text LINEAR G Unit of measure

69. Text LINEAR H Unit of measure

70. Text LINEAR I Unit of measure

71. Text LINEAR J Unit of measure

72. Text LINEAR K Unit of measure

73. Text LINEAR N Unit of measure

74. Text LINEAR P Unit of measure

75. Text LINEAR Q Unit of measure

76. Text PROPELLER Unit of measure

77. Text STEP 5 Unit of measure

78. Text 2 ON 1 Unit of measure

79. Text AGAINST Unit of measure

80. Text AT WORK Unit of measure

81. Text COUPLED HORIZ Unit of measure

82. Text COUPLED VERT Unit of measure

83. Text FOCUSED Unit of measure

84. New entrant Suppliers Industry competitors Buyers Substitute s FORCES AT WORK Unit of measure

85. Text PARALLEL Unit of measure

86. Text SPLIT Unit of measure

87. Text SURROUND Unit of measure

88. Text TWISTED Unit of measure

89. Text UP & AWAY Unit of measure

90. Text UP & DOWN Unit of measure

91. Customer Clients Distributors Competitors Suppliers 3Cs TRIANGLE Unit of measure

92. Skills Shared values Strategy Staff Structure Systems Style A coherent set of actions aimed at gaining a sustainable advantage over competition The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated The people in the organization, considered in terms of corporate demographics, not individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures through which things get done from day-to-day Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people 3S-4S Unit of measure

93. The way managers collectively behave with respect to use of time, attention, and symbolic actions The people in the organization, considered in terms of corporate demographics, not individual personalities The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day to day A coherent set of actions aimed at gaining a sustainable advantage over competition Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Staff SystemsStyle Shared Values Structure Skills Strategy 2S-5S Unit of measure

94. Competitive position Low Medium High Product/market attractiveness LowMediumHigh BUSS PORTFOLIO Unit of measure

95. Change vision Chief Executive Leadership groups Down the line External constitution Commitment ConvictionCourage Capability Individual activity Enabling devices CHANGE BOARD Unit of measure

96. Delta P Vision and Leadership Organizational Infrastructure Performance Measurement People Development Communications Problem Solving Process Client managers (particularly middle management) have skill to lead program implementation Change in actual behavior Action plans sufficient to achieve goals Agreement on objectives by line management Management of high- involvement process Implementation or near implementation of required structure and systems Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans Accurate measurement of action and results Clear accountabilities Early wins Visible demonstration of new vision and values by client leadership DELTA P Unit of measure

97. Natural owner Relative ability to extract value LowMedium Value-creation potential in business unit High Corporate center skills Business unit linkages Taxation/ valuation differences Industry attractiveness Competitive position Restructuring/rationalization opportunities One of the pack Retain and give top priority Retain and give priority Retain and manage for code or liquidate Probably divest DivestDivest or liquidate MACS Unit of measure

98. Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design Make vs. Buy Organization Process Design MANUFACTURING STRATEGY Unit of measure

99. Restructuring framework 1 5 43 2 PENTAGON Unit of measure

100. Benefit Price Competitive disadvantage Competitive advantage PRICE BENEFIT Unit of measure

101. 3. Create and pursue a unique advantage 2. Resegment the market to create a niche 4. Exploit unique advantage industrywide 1. Do more and better of the same When to compete STRAT GAMEBOARD Unit of measure

102. Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage- ment Externall y orientate d planning Forecast based planning Budget planning Meet budget and schedule Predict the future Think strategicall y Create the future STRAT MANAGE Unit of measure

103. Selling margin Contribution Sales Selling rate Sales Available selling time Effectiveness Contribution Available selling time Productivity Contribution Total selling costs Efficiency Available selling time Total selling costs Utilization Available selling time Total sales time Support intensity Support costs Total selling costs Support leverage Total sales time Support costs TREE PRODUCTIVITY Unit of measure

104. Maximize shareholder value Grow through cultural initiative Redeploy assets Improve core business performance Grow through acquisition and/or merger Adopt sound financing approach VALUE CREATION Unit of measure

105. Real Perceived Clients relative ability to extract value Corporate center skills Linkages between business units Financial ownership fit Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Existence of non-cases objectives Inefficiencies in financial markets Difference in valuation technique VALUE SOURCES Unit of measure

106. Header Text GANTT10 Unit of measure

107. Header Text ## GANTT15 Unit of measure

108. Text LEFT TO RIGHT Unit of measure

109. Text Process objectives Text Sub-objectives STUDY OBJECTIVE Unit of measure

110. Text TOP DOWN Unit of measure

111. Text 2X2 Unit of measure

112. Text 2X2 CUBED Unit of measure

113. Text 2X2 EXTENDED Unit of measure

114. Text 2X2 TOWER Unit of measure

115. Text 3X3 Unit of measure

116. Text 3X3 EXTENDED Unit of measure

117. Text DIFFRACTION Unit of measure

118. Text FLOW DOWN Unit of measure

119. Text PASS THROUGH Unit of measure

120. Label 1 Label 2 Label 3 AREA Unit of measure

121. Label 1 Label 2 Label 3 Label 4 Label 5 BAR Unit of measure

122. Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure BAR 2 Unit of measure

123. Label 1 Label 2 Label 3 Label 4 Label 5 BAR BUTTED Unit of measure

124. Label 1 Label 2 Label 3 Label 4 Label 5 000 Series BAR STACKED Unit of measure

125. Label 1 Label 2 Label 3 Label 4 Label 5 000 100% = Series BAR STACKED 100% Unit of measure

126. Title Unit of measure Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 BUBBLE Unit of measure

127. Label 1 Label 2 Label 3 Label 4 Label 5 COLUMN Unit of measure

128. Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure Title Unit of measure COLUMN 2 Unit of measure

129. Label 1Label 2Label 3Label 4Label 5 COLUMN BUTTED Unit of measure

130. Label 1 Label 2 Label 3 Label 4 Label 5 Series 000 COLUMN STACKED Unit of measure

131. Label 1 Label 2 Label 3 Label 4 Label 5 Series 100%=000 COLUMN STACKED 100% Unit of measure

132. Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure 100% = 000 Series Label 1 COMBO PIE SEGMENT COLUMN Unit of measure

133. Title Unit of measure Title Unit of measure Label 1Label 2Label 3 Label 4 Label 5 COST CURVE Unit of measure

134. – MISC Unit of measure

135. Very attractive Average Very unattractive Very attractive Average Very unattractive MOONS Unit of measure