Logos in Graphic Design

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Presentation transcript:

Logos in Graphic Design Computer Graphics Design I Colony High School

Nike “Swoosh” Logo Created by Carolyn Davidson (1971) Graphic Design Student (Portland State University) Hired by Phil Knight to do some graphics work on side The “Swoosh” Represents the wing of the Greek Goddess “Nike” Nike (Goddess of Victory) Paid $35 for her work on the design Nike “Swoosh” Logo

Symbol representing a company, organization, person, product, service, or event. Logos Should be Simple Easy recognition Ex. Apple Logo (original logo complicating) Logos Should be Memorable Logos Should be Timeless Can you see your logo still looking fresh after 10 years? Logos Should be Versatile Print in one color? Looks good as small as a stamp? Looks good as large as a billboard? Looks good in black and white? Logos Should be Appropriate Correct Font/Colors with the appropriate mood What is a logo?

Types of Logos Logotype/Wordmark Iconic/Symbolic Combination Marks Two or more type connected into one Ex. CNN logo Iconic/Symbolic No words in the logo Combination Marks Combination of type and graphics Types of Logos

Breaking “Tradition” Fossil Google Every logo on products is different but still has the same theme Ex. Retro, 50’s, etc. Google Logo always changes on the home page Breaking “Tradition”

Clever Logo Designs