1. Nike
By Therese Delikat, Tiffany Lother, Kim L.

2. History Nike was founded in1968 by Phil Knight
Phil Knight graduated from UofO and Stanford
As a young aspiring businessman began selling shoes out of his truck at sporting events
With the help of his former track coach developed traction for running shoes
The new waffle like traction design made Nike stand out
By 1979 Nike became the most well known shoe company in the world
Today, Nike is a four billion dollar company
World campus located in Beaverton, OR

3. SWOT Analysis *Strengths* Number one sports brand in the world
Global Brand
Strong at R&D and innovation
No factories that tie up cash in buildings and manufacturing
They manufacture where ever they can produce the highest quality products for the lowest price

4. SWOT Analysis *Weaknesses* The retail sector is very price sensitive
Most of Nike profit margin comes from the shoe sector, so in a sense they are putting all their eggs in one basket which is risky
Questionable factory working conditions

5. SWOT Analysis *Opportunities*
Owners truly believe that Nike is NOT a “Fashion Brand” but some consumers feel different
Could develop sport wear, sunglasses, and jewelry
Broaden locations of Nike Town and actual Nike stores

6. SWOT Analysis
*Threats*
Adidas
Reebok
Fila
New Balance

7. The Swoosh
The SWOOSH logo is a graphic design created by Caroline Davidson in It represents the wing of the Greek Goddess NIKE.
Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company.
Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe.
She handed him the SWOOSH, he handed her $ In spring of 1972, the first shoe with the NIKE SWOOSH was introduced.....the rest is history! (from Nike Consumer Affairs packet, 1996)

8. INNOVATION

9. Sources
oak.cats.ohiou.edu/~jh379297/history.html