Linking Structure & Strategy

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Presentation transcript:

Linking Structure & Strategy Lauren McCann – Director of Strategic Communication & Marketing (Advancement) Maria Kramer – Assistant Director of Membership & Marketing (Alumni Relations)

Division I, Southland Conference 2,000 members 476 life members UCA Alumni Association Founded in 1907 11,487 students 9,857 full-time Division I, Southland Conference 2,000 members 476 life members 60,000 living alumni 4-5 staff members

Division of Advancement Advancement Services Alumni Relations Development UCA Foundation, Inc.

Division of Advancement Advancement Services Alumni Relations Development UCA Foundation, Inc.

Alumni Relations & Marketing How does alumni relations fit into the work flow?

Marketing Methods Combination of Digital and Print Targeted Marketing Emails Social Media Print Letters, postcards Targeted Marketing

Ultimate Goal Move constituents through the donor track

Questions & Contact Lauren McCann – lmccann@uca.edu Maria Kramer – mkramer@uca.edu