1. Please download the following app on your iPhones
While You Wait…
Please download the following app on your iPhones
Qrafter

2. CASE District IV Conference Monday, March 6, 2017
Alumni Card: Engaging Alumni in a Meaningful Way and Learning Their Preferences
CASE District IV Conference
Monday, March 6, 2017
Kristin Burch
Mark Walcott, Ph.D.

3. Setting the Stage

4. UH At A Glance
1927 Founded
1953 KUHT on UH Campus is the Nation’s First Educational TV Station
1968 Game of the Century – UH vs UCLA at the Astrodome
1977 UH Joined the University of Houston System
1982 – 1984 Legendary Phi Slamma Jamma Basektball Team
2008 President Khator University of Houston President and System Chancellor
2011 Designated a Carnegie Foundation Tier One University
2013 UHAA becomes part of UH Advancement
2015 Phi Beta Kappa Chapter
2016 UH Launches a College of the Arts (received naming gift in 2017)
2017 Public Launch of Here, We Go campaign

5. UH Today 43,500 Students 2,600 Faculty
110 Undergraduate Majors & Minors
120 Masters Degrees
47 Doctoral Degrees
25 Research Centers

6. Why an Alumni Card? Goals:
Develop and implement an Alumni Card by Sept. 1, 2016 (3 months)
Leverage all channels of communication
Secure sponsorship to underwrite the program.
Objectives:
Meaningfully engage alumni
Reiterate all graduates are now members of the Alumni Association
Obtain updated alumni contact information
Measure and track alumni participation
Provide efficient mechanism for corporate partners to identify UH alumni
Ultimately, develop a relevant alumni engagement scoring model

7. Trial and Error University Card Office “Clickers” Drivers Licenses
Excel
Event Brite

8. Alumni Card Constituencies
President of UH
Advancement Leadership
Campus and Corporate Partners
UHAAF Board of Directors
Alumni Office
Data and Reporting
Marketing and Communication

9. Two Different forms of the Alumni Card
Hard Plastic Card
Given to all Life Members and Joint Life Members, all donors over $5,000 (6,900)
President’s Cabinet and Deans
Digital Card
Given to all UH Main Campus Graduates (94,680)
Also given to people of the categories listed above

10. What does the Alumni Card Look Like?
Each Card Contains
The graduates name
A bar code with their Alumni ID (Advance ID)
A QR code
Contact information
Logos on the Card
UHAA
TDECU

12. How to download and access the digital card?
How do you use it?
Plastic Alumni Cards merely need to be presented at UHAA events or to our partners
How to download and access the digital card?
Visit HoustonAlumni.com “Resources” to download your digital card
How to use the QR code with explanation?
You must have a smartphone equipped with a camera and a QR code reader/scanner application feature. You can scan your unique QR code from your computer monitor, printout, or in some cases some programs let you scan an image on your currently on your phone.  Once, the code has been scanned you’ll be able to participate in  various promotions, contests, and fun alumni activities in the future.

13. 3 Step Promotional process
Alum scans the QR Code
System logs the time / scan / and promotional code of the san
Alumni Office or supporting community partner selects the winner!

14. Where do you use it? UHAA Alumni Events – Party on the Plaza
On Campus Partners – Bookstores, Library and UH Campus and Recreation Center
Off Campus Partners – local and national partners
A full list can be found at houstonalumni.com/alumnicard

15. Launch Timing
July 7th – First teaser went to alumni via about the card
Week of July 15th - Social Media teasers began
August 22nd – Official Launch of Alumni Card via
September 1st –
Plastic Alumni Cards arrive in homes
Alumline prominently featuring Alumni Card arrives in homes
to all grads showcasing promotions

16. On-Going Communication
Pre and Post event communication
In conjunction with new UHAA Website
Monthly and quarterly promotions (all and Life Members)
New Life Members and Alumni Donors >$5K cumulative
New Graduates (December, May and August)

17. Updates Since Launching the Card
Launched first QR promotion
200 participants entered: 90 won a UHAA tumbler
Campus Partners continue to see activity
Library
Campus Rec
Bookstores

18. Updates Since Launching the Card
General inquiries to the
From Sept – July 2016: averaged 139/mo
In Aug. 2016, during alumni card teaser, received 490
In Sept, 2016, alumni card launch, received 1,062
For informational updates (name, address, , etc.)
From August 15 – Sept. 30: 588 records
Over 500 Alumni used their alumni card at the UCONN Party on the Plaza

19. New Website

20. Behind the Scenes Investment in new tracking software and hardware
Development of multiple new websites
Development of marketing campaign
Opportunity to increase corporate partnerships and revenue
Multiple Departments within Advancement participated

21. Other Things to Consider
Discussions About Hard and Soft Credit and Estate Gifts
Handling of Graduates – conferred, in the system or applied for graduation
Life Members
Staffing and Resources
On-going Reporting
Continued Communication
People Wanting the Plastic Card
Former Students

22. How Alumni Can Help? If you’re a graduate, use your alumni card!
If you are in contact with graduates, ask if they have received their alumni card
If you are having events that include alumni, please contact UHAA so we can assist with check-in
On any event registration, ask graduates to include their alumni ID number
If you know of a company that would like to partner with us, let us know!

24. Question and Answers
houstonalumni.com/alumnicard