Rhetoric Rhetoric: Using language to persuade.

Three Parts of Rhetoric Audience Tone Purpose

Rhetorical Triangle Rhetorical Triangle Audience Writer Context

Rhetorical Appeals Rhetorical Triangle Pathos Ethos Logos

The Writer: Ethos Ethos (Ethical Appeals): Writer credibility that draws on the audience’s sense of right/wrong and good/bad – trust.

The Audience: Pathos Pathos (Emotional Appeal): Appeals to audience’s emotions.

The Context: Logos Logos (Logical Appeal): Well-constructed argument using logic.

Parts of Argument Claim Evidence Enabling Assumption Differing Views (Addressing Opposition) Qualifiers