MARKETING UPDATE 2017
SUMMARY OF ONLINE PRESENCE YTD WEBSITE TRAFFIC 301,000 YTD Unique Visitors 2017 117, 000 YTD Unique Visitors 2016
SUMMARY OF ONLINE PRESENCE YTD SOCIAL MEDIA • 36,400 FACEBOOK FOLLOWERS • 13,400 INSTAGRAM FOLLOWERS • 32,176 #MILK_SHAKE
SUMMARY OF ONLINE PRESENCE YTD • New Followers • Engagement • Total Reach • Video Views • Instagram
THE POWER OF SOCIAL MEDIA
FACEBOOK V INSTAGRAM 2 out of every 5 mobile minutes in the USA is spent on Facebook and Instagram Facebook person dominates in terms of lead generation, but Instagram comes a close second particularly for tribe building and ‘selling the dream’ Discovery on Facebook is about exposure to new ideas whereas discovery on Instagram is more about being inspired Facebook empowers people, Instagram invites people to explore.
FACEBOOK FACTS Over recent years, Facebook reach has plummeted to a meager 6%. That basically means that unless you’re clever, that for every 100 fans you have, on average only 6 of them are going to see your content.
FACEBOOK FACTS What is organic reach? This is the number of people who actually see an image, video or status that you post. Currently statistics show that each post is battling with around 1500 other posts to be seen on your followers feeds!
FACEBOOK FACTS What is organic reach? This is the number of people who actually see an image, video or status that you post. Currently statistics show that each post is battling with around 1500 other posts to be seen on your followers feeds!
HOW TO MAXIMISE OUR USE OF FACEBOOK
How To Increase Your Followers Invite your Facebook friends to like the page Regularly revisit your friends list and encourage your team to do the same
How To Increase Your Followers Invite you to like the page
How To Increase Your Followers Invite you to like the page
Instantly Increase Your Followers Invite people who have liked content A very cool (maybe even game- changing) feature of Facebook is the ability to invite people who have liked your content to like your page. On any post that has likes or other reactions, simply click on the likes to bring up the list. Facebook will show you who on this list already likes the page or if they have been invited – it’s here you’ll be able to invite anyone who you haven’t already.
Lead Generation Search For Local Salons Head to the search bar and enter Hairdressers with target town. Head down the menu and like as yourself and your page! Head through the pages & engage with them
Useful Algorithm Facebook Rules
Professional Campaign Oct/Nov 2017
Testimonial Videos Targeted to a professional audience with a ‘send message’button and a link to our professional landing page Clear message from 8 salon owners and ambassadors that will persuade and influence
Hero Products Silver Shine Illuminate Direct Colour Using video, imagery and testimonial content to influence salon owners and hairdressers
Professional Brand Awareness Build awareness of our brand personality to the professional Audience Live Video feed gets 3 times more engagement than uploaded content Opportunity to share events to a mass global audience Portugal event has been viewed 17k times
Consumer Campaign December 2017
#milkyschristmas Consumer campaign to encourage brand awareness We want to see Milky celebrating Christmas with #milk_shake hashtag used Instagram based comp and promoted on Facebook Winner receives milk_shake hamper
Cocktail Campaign Consumer campaign to encourage in-salon cocktail appointments during December Inspirational cocktail menu Opportunity to share events to a mass audience by giving the visual/video content to the salons to share to their audience
Success Story YTD 727 Leads (even if only 25% have generated new accounts that is 189 new salons!) xxxxxx is the total number of salons opened by Wonderful Life since January 2017 £ is the total number of business that these leads have generated