September 18, 2018 The Center for Nonprofit Resources.

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Presentation transcript:

September 18, 2018 The Center for Nonprofit Resources

Heather Bradley April 20, 2017

Tap into the collective wisdom Access ideas, tools, processes, resources Create connections Create accountability Heather Bradley April 20, 2017

Heather Bradley April 20, 2017

Tuesday November 27, 2018 October 16 Heather Bradley April 20, 2017

Heather Bradley April 20, 2017 Goals Tell people what we do with their donations Recruit volunteers Increase alumni giving online 100% Board participation Specific campaign for a mission project Introduce online giving Introduce recurring donations Raise specific dollar amount Create awareness of specific projects Year over year increase Replace lost income Community education on mission Share and talk about good experiences Heather Bradley April 20, 2017

How do external events affect the campaign Challenges Sustain momentum Competing priorities How do external events affect the campaign Negative perception of mission First campaign Technology Differentiate yourself on social media Competing with annual appeal Heather Bradley April 20, 2017

Meet Your Colleagues Heather Bradley April 20, 2017 Is the 2018 #GivingTuesdayNWO campaign the first day of giving for your organization? Name Organization Heather Bradley April 20, 2017

Heather Bradley April 20, 2017

Does your organization schedule a day of giving on a date other than #GivingTuesdayNWO? Heather Bradley April 20, 2017

MobileCause n=800 Even if you know how to create a fundraising plan for the year, with great capital campaigns and fundraising events, if you fail to properly plan your communication and donor engagement strategy, you are leaving valuable donation opportunities on the table. Other big hurdles 24% said that developing a strategy was difficult 34% have a hard time deciding which tactics are best Heather Bradley April 20, 2017

Heather Bradley April 20, 2017

fit into your organization’s annual fundraising strategy? How does #GivingTuesdayNWO fit into your organization’s annual fundraising strategy? Heather Bradley April 20, 2017

from #GivingTuesdayNWO? How will you utilize the next 60 days to maximize results from #GivingTuesdayNWO? Heather Bradley April 20, 2017

Heather Bradley April 20, 2017

Accountability Heather Bradley April 20, 2017

Tuesday November 27, 2018 October 16 Heather Bradley April 20, 2017

September 18, 2018 The Center for Nonprofit Resources