1. Effective Use of Technology
Ineffective committees and staff without responsibilities
Effective Committees, Staff
Responsibilities explicitly documented to all
No centralized data
Centralized, up to date spreadsheet
Centralized data in Donor Management System (DMS)
Four steps for effective, sustainable, and on-going alumni outreach and fundraising efforts:
Identify who does what
Collect clean data
Put your data to work
Communicate with your Alumni, supporters and donors
Fully implementing each of these four steps will allow a camp (or other organization) to:
Effectively stay engaged with its alumni and donors
Improve communications with all constituents
More effectively fundraise to improve camp offerings, maintain low tuition fees, and proceed with capital improvements
KEY: Notice that specific tools aren’t mentioned yet here – the tools will come later. Figuring out what you want those tools to accomplish is the first priority.
No Donor Management System (DMS)
DMS - no training/ process
DMS used effectively
No/passive communications (only an annual appeal)
Regular one-way communication (eNewsletters)
Regular, engaging communications (eNews, Social Media, regular Events, auto-reminders of phone calls, etc.)
Low effectiveness
Minimum Standard
Goal 1