1. IRC & #GivingTuesday
Sára Bori
2nd July 2019, Amsterdam

2. Index Who are we? Our role in #GivingTuesdayNL
IRC & #Givingtuesday
Index
Who are we?
Our role in #GivingTuesdayNL
Our plans for the 3rd of December

3. IRC & #GivingTuesday
Who are we?
Talk about challenge – we need to be all on board in the Netherlands to create name recognition. So we can all benefit from it.
IRC is an independent, non-profit organisation. Goal: safe and sustainable access to water, sanitation and hygiene services Locations: Burkina Faso, Ethiopia, Ghana, Honduras, India and Uganda How: through supporting WASH systems that transform lives

4. IRC and #GivingTuesday
IRC & #GivingTuesday
IRC and #GivingTuesday

5. IRC and #GivingTuesdayNL
IRC & #GivingTuesday
IRC and #GivingTuesdayNL
IRC as an international hub vs. #GivingTuesday
Support logistics of the day with various media outreach activities
Support organising radiothon & participate
Social media support on #GivingTuesdayNL

6. Our 2019 #GivingTuesdayNL campaign
Irc & #givingtuesday
Our 2019 #GivingTuesdayNL campaign
Goal – Audiences – Channels – Activities - Outputs
Awareness & fundraising campaign
Online journey to our partner districts: livestreams, photos, videos
WASH Systems Academy
Tell one more person
Explain that this is how it will look like on the GivingTuesdayNL website. In development – overview – ideas. If you have any feedback, happy to hear new, other ideas.

7. Timeline IRC & #GivingTuesdayNL
June - July 2019 
Develop campaign goals and plan – in progress 
Identify influencers and start reaching out  
August 2019 
Develop outputs (social media cards, key messages, videos etc.)  - colleagues visiting countries collect stories
Create Trello calendar and schedule overview for pre campaign communications, the 3rd of December and after  
September 2019 
Write and share news item on IRC`s website, promote this on social media 
October / November 2019 
Write and share blog about preparations on IRC`s website, promote this on social media  
Invite people and organisations to participate and share news item / blog through IRC`s newsletter, Amplify in November 
End of November / December 2019 
Start sharing 1-2 messages per day about #GivingTuesday #GivingTuesdayNL 
Giving Tuesday pass notes series on website and social media 
3 December  #GivingTuesdayNL #GivingTuesday 
Pre-schedule all posts that can be prepared in advance  
Increase activity by sharing livestreams of Radiothon  
Be reactive: engage with people online  
4,5, 6 December 2019 
Thank you card! 
Post Giving Tuesday – write about the experience in blog on website + make connection with upcoming holidays.  

8. Thank you very much!