Lifetime Patient Value: RESULTS New Patient sign-ups: 19 Average cost per sign-up: $12.36 Spent: $ All 19 conversions came from website traffic.

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Presentation transcript:

Lifetime Patient Value: RESULTS New Patient sign-ups: 19 Average cost per sign-up: $12.36 Spent: $234.84 All 19 conversions came from website traffic. Lifetime Patient Value: $2,400-$3,200 ROI: 1000+%

B to B Bravado

Social Circle

Shown to “Friends of Fans”

Murray Orthodontics Free iPad Campaign Results Ad Spend (blog & offer): $1350 Appointment Requests: 24 Customer Lifetime Value: $6,000 Total customer value: $144,000 ROI: 10,000+%

Campaign Blueprint Ask your customers, clients or patients to become fans of your Facebook page

Campaign Blueprint Run your ads to “Friends of Fans” + targeting

Campaign Blueprint 3. Track results