1. Online Marketing & Monetization Maggie Oyler

3. 30,000 Foot View

4. 30,000 Foot View Marketing Funnel’s and Why We Use Them
Choosing a Traffic Source
Leading to a Landing Page
Guiding to Your Office

5. What Is a Marketing Funnel?
The marketing funnel is a road the company creates, that helps the purchasers travel to a buying decision.
The marketer guides the traffic (the future client) through the funnel using strategies that are designed to be effective at each stage.

6. A Road Map Ending With a Purchase

7. Choosing a Traffic Source
You can figure it out: there is a wealth of knowledge online and support from FB and Google
You don’t need a degree: Although knowledge of copy and marketing would help it’s not necessary. There is a level of production that goes into offline marketing that you don’t need here.
Cost Effective: $20/day: You don’t have to break the bank. $10-$20 / day in online marketing in your office (DONE RIGHT) will bring you more patients

8. FACEBOOK

9. FACEBOOK 71% of online adults use Facebook
1.09 billion people log onto Facebook daily
Facebook is the # 1 downloaded app on all phones
Average time spent per Facebook visit is 20 minutes

10. Offline vs Online: People are replacing Offline Activities (TV, newspaper, with Online Activities (streaming tv, watching videos)
2. Targeting: allows you to target ideal customers ie age, sex, location, keywords, and activities this allows for a better ROI on your marketing spend
3. Advertising Legitimizes your b

11. Identify Your Offer

12. Keep Your Offer Relevant

13. Create An Imaginary Client
A quick google search of who suffers from thyroid issues

15. Create a Facebook Page
et-up-facebook-page

17. Facebook.com/ads/manager
Set Up Your Ad
Facebook.com/ads/manager

18. Explain components on the page on the next slide

28. If a Picture is Worth One Thousand Words, Then Video Is Priceless

29. Storytelling Sells

30. KEEP IT REAL

31. Tips On Copy Tagline based on the Unique Selling Point or Hook
Features/Benefits “Why Is That Good For Me”
Call To Action
Ask A Question

32. NEXT STOP

33. Landing Page!

34. Landing Page vs. Webpage

35. GET THEIR CONTACT INFO!

36. Use The Voice of Your Customer

38. If a Picture is Worth One Thousand Words, Then Video Is Priceless

39. Landing Page Builders Lead Pages Unbounce PageWiz KickOff Labs
InstaPage

40. Final Destination

42. Dedicated Lead Dialer

43. New Client Into
Your Office

44. 30,000 Foot View

45. QUESTIONS? Maggie Oyler maggie@leadgen180.com www.LeadGen180.com