"How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician.

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Presentation transcript:

"How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew Aka The Marketing Magician

The media needs you The media have less time to source and write stories Advertising has been cut.. Therefore there are fewer staff and smaller papers There is intense competition from free online newspapers, blogs etc. So you can fill the gap

How? Here are a few examples of what I do … in a few minutes Im only giving you a flavour The main thing to remember is that all these ideas can apply to YOUR business.

Media Releases 5 W & 1H Who, what, why, where, when & how. Good short descriptive headline Intro para of 5W and 1H Expansion para Quotes Ends Notes to editors Pictures

Send your media release to Newspapers Magazines – general interest and trade/specific Radio TV Freelance journalists Websites

This technique has worked for years

Newspaper & Magazine Articles & Features Some examples from over 20 years of getting stories in the worldwide media

Online Articles & Features Write them.. Send them

Radio Topics include Woolworths Cigarette pack advertising Does advertising work? Interactive advertising Impact of Olympics on business Etc. … hundreds of topics over the last 25 years

Radio 4 BBC local stations BBC World Services - >70 countries ABC From UK, Portuguese palaces and Italian beaches

Websites and blogs Experian ThomsonLocal Equifax And hundreds of other websites Your own Guest blogging

Your Own Website and/or Blog

Newsjacking London Met Uni and the Visa Scandal Newsjacking = Coverage in numerous papers and on websites

Stefan Drew Request your Top Five Marketing Tips and get regular free advice & information on How to market your business