1. Press releases

2. The press release Headline Intro Body Quotes Contact details Notes for editors

3. The headline
Clear and to the point Short and snappy Attention-grabbing Write it last

4. St John’s Methodist/URC Church in Stone moves to new home at Walton Community Centre

5. Stone church moves to new home

6. One sentence Short summary of the story WHO | WHAT | WHEN | WHERE
The intro
One sentence Short summary of the story WHO | WHAT | WHEN | WHERE

7. St John’s Church in Stone is moving to a brand new home next month after five years at a school in the town.

8. The body
Key details and facts Be concise Most important stuff first [ words]

9. New home at Walton Community Centre Services will be held on XXXXXX Move from Granville Terrace in 2012 to Walton Community Centre Church is part of the community (CAMEO) and thriving. Has congregation size grown?

10. Chance for opinion and colour
Quotes
Only use one or two
Chance for opinion and colour

11. NAME and TITLE said: “We’re very much looking forward to moving to Walton Community Centre. We’ve had five happy years at the middle school and are so grateful for their friendship and support. We’ll certainly be maintaining our links with them. “We’re a friendly and welcoming congregation and we would love to welcome local people to St John’s at our Sunday services.”

12. Contact information for members of the public

13. Notes for editors Contact details for journalists Short summary of your organisation. Links to website and social media

14. The power of a good photo
Send your own if you can
Invite photographers to events or set up photo opportunities
Include contact info in your press release

15. The press release Headline Intro Body Quotes Contact details Notes for editors

17. Ballot boxes at the ready for lager election
HEADLINE
Ballot boxes at the ready for lager election

18. INTRO
Staffordshire’s Lymestone Brewery is inviting people to cast their votes and help them choose their first ever lager at a blind tasting event in December.

19. CONCISE Less than 400 words Event description Human interest Quotes
Contact details

20. QUOTES
Sarah – who will be producing her own range of ales and lagers in 2017 at the brewery under the Stray Cat name – wanted to bring something different to Lymestone. She said: “We’ve all been working really hard on the lager and I can’t wait to see what people think of the six varieties – and which one comes out on top.”
Head brewer Ian ‘Brad’ Bradford added: “It’s great having Sarah on board and a Lymestone lager was top of her list for what she wanted to get stuck into first. We’ve all been sampling the six varieties she’s produced and to be honest we’re not sure which one’s best. So it’s time for an election.”

21. PHOTOS

22. Sending your press release
PRESS RELEASE: Headline
Press release in the body of the
Use logo if possible

24. Who are you going to send it to?
Local media: The Sentinel | Staffordshire Newsletter | Express & Star | Radio Stoke | A Little Bit of Stone | Stone Gazette | The Stone Local | Stone Radio | Stone Life
Specialist titles and websites

25. Monitor coverage – keep cuttings and save any online coverage
After sending it out
Follow up if necessary
Speak to journalists
Monitor coverage – keep cuttings and save any online coverage
Maximise coverage

26. Be proactive and look for opportunities
Plan and look ahead
Look at regular features in local media – how could you be involved?
‘Newsjack’ – be alert to stories in the media and how you could use them to your advantage
National awareness events