1. Preparing the Press Release and other marketing musts
Ben Cameron
Cameron Publicity and Marketing Ltd

2. What’s Your Story. What do you have to offer the media
What’s Your Story? What do you have to offer the media? Probably more than you think…
Book reviews
Sidebar hints and tips
By-line articles
Feature articles
Op-ed Articles
Personal experiences
Interviews
Event listings / coverage
Anniversary insights
Expert news commentary and analysis
Blog posts
Author / career advice
Top 10 lists
Book excerpts

3. Know Your Media: Targeting Outlets
Television
Newspapers
National
Local
Radio
Journals / Organisations / Newsletters
Online
Magazines
Traditional media websites
Websites
Bloggers

4. Know Your Media: Targeting Journalists
THINK LIKE A JOURNALIST
Media bias
Journalist specialisations
Workload
Interviews / points of view
Deadlines / pressure

5. The Free Will Delusion James B. Miles
Book
Author
Hot/breakout topic in current philosophy
Banker / Philosopher
Explains difficult concepts well
Counter-intuitive insight into something we don’t normally think about
Up for a fight!
Expert quotes
Social Justice

6. The Many Lives of Ruby Iyer Laxmi Hariharan
Book
Author
Popular genre (need to differentiate)
Wealth of knowledge about subject and genre
Very popular in India
Understands marketing
Exotic location behind the scenes
Strong young female character

7. Perfect Pitch Be honest about the appeal of your book to journalists
Focus on the most likely journalists
/ phone
Follow-up and be persistent!!!
Accept rejection (eventually and politely)
Turn interest into coverage