OWN THE SPACE

Brand = Long Game Partnerships Relationships Opportunities

Relationship building Who are we? Desksides/off the record conversations with … National Journal, LA Times, NPR, Politico, CNBC, Associated Press, Health Affairs, New York Times, Washington Post Be available/on the record Push push push We have dramatically changed the NC’s footprint with traditional media in one year Continue and grow relationships with major media like Washington Post, CNBC, Associated Press, Health Affairs Desksides in 2015 with National Journal, Politico, LA Times, NPR – targeting desksides for 2016 like Politico, New York Times, Wall Street Journal, USA Today, AARP magazine Continue relationship building with “inside the beltway” and other targeted trades like Morning Consult, Inside CMS, HealthLeaders, Congressional Quarterly, The Hill, Roll Call Begin editorial board outreach to outlets like Washington Post ed board, Kaiser Health News ed board Additional outreach via Association of Healthcare Journalists

SOCIAL MEDIA BOOT CAMP Don’t be afraid ….

974 million existing Twitter accounts, about 66% of whom are active WHY SHOULD I CARE? Every day… 974 million existing Twitter accounts, about 66% of whom are active 500 million tweets Every minute… 350,000 tweets Every second … No more gatekeepers 6,000 tweets

Social media 73 million 43 million Innovative Twitter Strategy Consistent – Engaged – Connected – Responsive – Consistent Twitter impressions on #NatCon15 hashtag – 43 million Ambassadors Chats Riding hashtags Conversations Live tweeting Innovative Twitter impressions on #HillDay15 hashtag – 73 million

MESSAGE REACH

VISIBILITY WITH A CAPITAL “V”

Celebrities  Visibility

SPREAD

Board Involvement Share and engage on social media Join our blog conversations Steal our stuff (infographics) Tell us your story in videos Forward our emails to staff Volunteer to do media interviews Author editorials