1. AHCA/NCAL Media Campaign 2014 - 1 st Quarter

2. Messages Emphasis inside Beltway  Reach Members and staff with specific narratives Specific messages:  No cuts to skilled nursing or post-acute care  MedPAC reports slim operating margins of 1.8%  There are better solutions.

3. Media Policy placements  Sunday newsmaker shows on January 5 (nationwide)  10-week placements in health-policy publications January 13 -March 30  Weekly sponsorships in Hill publications and daily web summaries o Politico Pulse, The Hill Health Watch, The Morning Consult Online  CareNotCuts.org  Save Our Seniors social media Earned Media  Opinion Pieces - Morning Consult  Desk-side chats with reporters on our specific proposals  Target 14 specific Hill media outlets

4. Thank You Ad

5. Heard on the Hill Comments on We Are the Solution campaign “Positive at a time when every other ad is negative” “Very creative” “Smart politically” “Nice to show ‘solutions’ in a positive way” Comments on Thank You Ads “Very productive, thank you!” -NSRC “Great. Loved them.” -DSCC “That hit the spot!”-NRCC