2. Our Approach
Announce a movement Lead with a bold target Get reporters’ attention Engage the public Educate partners/ambassadors

3. A national movement
There are currently more than half a million people trained in Mental Health First Aid USA and the movement is growing every day.

4. 1 Million Mental Health First Aiders
A bold target
1 Million Mental Health First Aiders
Introduct Be 1 in a Million campaign

5. Educate reporters = educate the public
Lenny Bernstein story
Also media outreach, press releases

6. You can’t miss it …

7. The movement takes off …
Linc is in Missouri
Leaders Engaged on #Alzheimer’s Disease (LEAD) is a diverse national coalition of organizations advancing #dementia quality of life, care, support & research.

8. Widespread support

9. Ambassadors carry the message

10. In speeches and on social media …
NYC Mayor Bill de Blasio
Arthur C. Evans – Commissioner of Philly DBHIDS

11. What can you do? Get Your Staff Trained Make Connections
Now is the time. Help us get to 1 million! Then make your commitment public to encourage others to do the same.
Make Connections
Be an ambassador. Tell a peer about the course and encourage them to join the movement and train their employees. Or connect corporate friends with our team and we will take it from there.
Join the Convo
Use and follow the hashtags, “#1in1M” and “#MHFA” to talk about the campaign and Mental Health First Aid on Twitter.